Bringing the "goods" to find partners.
In early August, for the first time, the My Son Cultural Heritage Management Board (Duy Phu commune, Duy Xuyen district) organized a working group to travel to Da Nang to meet and work with 10 tourism businesses based in the city to discuss ways to cooperate in bringing tourists to the area.
Mr. Nguyen Cong Khiet, Director of the My Son Cultural Heritage Management Board, said that this is the first time the Board of Directors has directly contacted and connected with partners to inform and introduce new products and services of My Son, especially promotional programs, after-sales services, and rewards.
At the same time, My Son listens to suggestions and feedback on service quality, proposals, and desires from businesses so that it can improve its products and services in a win-win spirit, where both sides benefit.
Promoting and introducing destinations is an indispensable activity in tourism promotion. The tourism industry, some businesses, and localities regularly carry out promotional activities both domestically and internationally through trade fairs and tourism events. However, bringing products directly to individual travel agencies, as My Son did, is something that very few organizations have done.
Mr. Le Tan Thanh Tung – Director of Vitraco Tourism Company (Da Nang) – acknowledged that this not only demonstrates a proactive approach but also instills confidence in businesses for long-term connection and cooperation. Following the meeting, Vitraco committed to developing a comprehensive program to explore My Son, titled "Heritage Journey."
Accordingly, every Wednesday and Saturday, the company will organize tours for visitors to My Son and the Cham-Sa Huynh Museum (Duy Xuyen) as a way of acknowledging the company's cooperation with My Son.
Quang Nam is considered to have diverse tourism potential, ranging from landscapes and traditional crafts to historical sites, cuisine, and folk performing arts, but it is largely unknown to businesses and tourists alike.
During the recent Hoi An – Dien Ban – Duy Xuyen tourism development workshop held at the Triem Tay eco-tourism garden area (Dien Ban), Mr. Nguyen Ngoc Bich – a tourism expert from the Swiss Sustainable Tourism Development Project in Vietnam (STUSD) – wittily remarked: “I feel like Quang Nam is hiding something from me because Triem Tay is so beautiful, but this is the first time I’ve discovered it, even though I’ve been to Quang Nam many times.”
Diversified destination marketing
Mr. Bich believes that the reason tourism in some localities of Quang Nam has not been able to "take off" is due to limitations in promotion and marketing efforts, and a lack of innovative approaches. Therefore, it is necessary to strengthen the introduction and marketing of destinations, because no matter how good or excellent a product is, if it is not properly promoted and marketed, customers and businesses will find it difficult to know about and appreciate it.
In recent years, more and more new tourist attractions have emerged in Quang Nam, yet they remain largely unknown to tourists and travel businesses, even those with outstanding value and convenient transportation access.
Studies show that approximately 65% of tourists learn about their destination through online marketing, digital technology, and word-of-mouth.
For travel businesses in particular, bringing tourists to a destination, especially new ones, depends not only on attractive and unique products and services but also on several related factors such as price support policies, transportation infrastructure, connectivity, and the tourism environment.
Based on this, businesses will calculate and select a reasonable and efficient tour program, especially in the current competitive environment of many tourist destinations inside and outside the province. Therefore, direct meetings with businesses at tourist destinations will help resolve any arising issues easily and conveniently.
According to Mr. Van Ba Son, Deputy Director of the Department of Culture, Sports and Tourism, tourism marketing has many different methods and organizational forms.
However, for a long time, local authorities and destination stakeholders have largely followed the traditional approach of participating in tourism promotion fairs, where buyers and sellers meet.
Recently, promotional efforts have expanded to include online activities based on digital platforms and social media. Meeting in person and sharing information about destinations, as My Son has done, is considered quite effective, as it selects only a few potential businesses with high networking capabilities instead of a large number of businesses like in typical meetings.
This allows both sides to frankly exchange views on relevant issues such as policies, cooperation mechanisms, and support, in a relaxed, friendly, and mutually trusting manner.
“The Department strongly supports localities, businesses, and destinations proactively innovating in promoting and introducing tourism products and services in various ways. However, overall, it is necessary to link many localities and destinations to make the promotion more comprehensive, highlighting the value of the products of those destinations, and especially helping less well-known destinations share resources in effectively promoting and marketing their destinations,” Mr. Son said.
Source: https://baoquangnam.vn/thay-doi-cach-tiep-thi-du-lich-3140061.html
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