The era of foreign game shows!

Việt Nam•06/11/2023

Currently, game shows based on foreign versions are dominating the market due to their novelty, uniqueness, and appeal.

Episode 2 of the game show "Beautiful Women Riding the Waves" 2023, which aired on the evening of November 4th, 2023 on VTV3 and on the YeaH1 Show YouTube channel, is attracting a large audience.

Actress Dieu Nhi appears in the Vietnamese version of "Beautiful Sister Riding the Waves 2023". (Photo provided by the subject)

Bringing a breath of fresh air

If episode 1 of "Beautiful Women Riding the Waves" 2023 showcased an exciting reunion of 30 "beautiful women" and the first 5 individual performances, then episode 2 continued with 14 individual performances from 14 "beautiful women". After episode 2, the rankings of the "beautiful women" on the mentors' scoreboard changed significantly. Episode 2 continued to attract viewers with the participation of names such as: Trang Phap, Thanh Ngoc, Phuong Vy, Giang Hong Ngoc, Doan Trang, MLee, Dieu Nhi, Tu Vi, Hoang Oanh, Thai Trinh, Huong Ly, Hong Nhung, Lynk Lee, and Van Hugo.

"Beautiful Women Riding the Waves" is a highly successful reality TV show in the Chinese market. The Vietnamese version of "Beautiful Women Riding the Waves 2023" is invested in by YeaH1 Group, VTVcab, and Saymee; STV Production is the production unit. In addition to the 14 "beautiful women" mentioned above, there are also well-known artists such as: singers Thu Phuong, My Linh, Le Quyen, Luu Huong Giang, Uyen Linh, Khong Tu Quynh, Lynk Lee, Bao Anh, Yen Trang; model and businesswoman Diep Lam Anh; businesswoman Huyen Baby; Miss H'Hen Nie; actresses Ninh Duong Lan Ngoc and Quynh Nga; dancer Pham Lich; model Ha Kino...

The era of foreign game shows!

Singer Giang Hong Ngoc participated in the Vietnamese version of "Beautiful Women Riding the Waves 2023". (Photo provided by the subject)

The criteria for participating in the Vietnamese version of the game show "Beautiful Women Riding the Waves" are that the participants must be female artists who have been active in the entertainment industry for many years, have achieved or are currently achieving success, and have received the support and love of a large number of fans. These "beautiful women" participate in the program to once again dedicate their top-notch performances to their beloved audience.

Chi Pu, one of the participants in the Chinese version of the show, has achieved considerable success in both the domestic and Chinese markets. This success has contributed significantly to the show's impact in Vietnam. Although the female version has only recently aired, the male version (with all male contestants) is already preparing for its launch.

The era of foreign game shows!

Singer Hong Nhung participated in the Vietnamese version of "Beautiful Women Riding the Waves 2023". (Photo provided by the subject)

Besides "Beautiful Sisters Riding the Waves," another game show called "The Flavors of Journeys" is also attracting attention. After the resounding success of "Spring, Summer, Autumn, Winter, and Spring Again," The Forest Studio continues to launch the reality show "The Flavors of Journeys." This program, conceived over two years ago, is meticulously produced by a team from three countries: Vietnam, South Korea, and Thailand. It pioneers in creating fresh content for television viewers. Beyond combining travel and music , the program delves into the experiences of tourists traveling abroad under limited conditions, creating unforgettable "flavors."

What would it be like to be "kidnapped" onto a plane for a vacation ? How would you manage with only a small amount of money in your pocket in a foreign land? How would you fit in with unfamiliar fellow travelers? Placed in the most realistic situations, the everyday personalities of the artists will be revealed most clearly. The 15 episodes chronicle the journey of fun, laughter, and tears as they struggle to make ends meet with a limited budget.

The age and life experience differences among the five members are both a barrier and an advantage, allowing them to overcome obstacles and connect with each other. The process of harmonizing the characters' varying ages and personalities is precisely what the program aims to portray.

Appealing to the audience's psychology.

The Forest Studio production company expects the reality show "The Taste of Journeys" to be as successful as the television program "Spring, Summer, Autumn, Winter, and Spring Again." After two seasons, "Spring, Summer, Autumn, Winter, and Spring Again" has created a space for enjoyment that is both romantic and intimate – where artists share interesting memories, and viewers are immersed in beautiful melodies. Kim Guk Jin, a representative of Forest Studio, stated: "Music is the easiest language to communicate with the audience. The participating artists will share their passion for music, thereby bringing new inspiration to the viewers."

According to experts, foreign game shows have the advantage of appealing to viewers' psychology. For example, the program "Spring, Summer, Autumn, Winter, and Spring Again" offers a travelogue format (carefully planned as a reality TV show). The journey involves artists traveling together, eating, sleeping, and living in the world of music. Performances stemming from the artists' shared passion and inspiration resonate with the audience. Similarly, in the program "The Flavors of Journeys," the key element is that a seemingly disparate group, with no one connected to anyone else, connects and integrates like "a group of friends without distance or generational barriers," which attracts viewers.

However, experts believe that foreign game shows are dominating the airwaves with tens of millions of views per episode, such as "2 Days 1 Night," "The Masked Singer," "The Ultimate Survival Challenge," and "The Great Weekend," but maintaining their popularity for subsequent seasons is not an easy task.

A common characteristic of all current shows is that they are "hot in season 1" and gradually lose momentum in subsequent seasons. A clear example is Rap Viet, which exploded in popularity in season 1 but then cooled down in subsequent seasons. This is completely understandable because producing foreign game shows is very expensive, but according to many production companies, finding sponsors, especially at the present time, is very difficult.

According to insiders, the dominance of foreign game shows is an opportunity for domestic shows to re-evaluate themselves, and a chance for Vietnamese producers to strive to create purely Vietnamese game shows that are appealing to viewers.

The era of foreign game shows!