The British Prime Minister is considering banning tobacco for the generation born after 2008.

British Prime Minister Rishi Sunak

The Guardian reported on September 22nd, citing British government sources, that Prime Minister Sunak is considering measures to ban smoking similar to the law announced in New Zealand last year, including prohibiting the sale of tobacco to anyone born on or after January 1, 2009.

"We want to encourage more people to quit smoking and achieve our ambition of becoming a smoke-free nation by 2030. That is why we have taken steps to reduce smoking rates," a UK government spokesperson said in an email response to the newspaper.

The spokesperson added that these measures include programs to distribute free vape kits (a type of electronic cigarette) and reward programs to encourage pregnant women to quit smoking.

According to The Guardian , the policies being considered are part of a new consumer-focused effort by Prime Minister Sunak's team ahead of the elections expected next year.

In May, London announced it would close a loophole that allowed retailers to give away free vape samples to children as part of a campaign to control e-cigarettes.

By July, councils in England and Wales had called on the government to ban the sale of disposable vapes for environmental and health reasons.

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