Promoting digital transformation for tourism development.

The use of digital technology and online applications to improve tourism-related activities is being promoted in Thai Nguyen. This has helped functional agencies and businesses in the province enhance their management capabilities, optimize operations, and improve customer experience.

Thanks to digital transformation, festivals in Thai Nguyen are spreading both within and outside the province, contributing to attracting tourists .

As a resident of Hanoi, Mr. La Anh, currently living on Hue Street, has a great fondness for Thai Nguyen province. Therefore, during the Lunar New Year of 2026, he planned a family trip to visit several tourist attractions in Thai Nguyen.

Mr. La Anh said: "The smart tourism portal of Thai Nguyen province, including the website (mythainguyen.vn) and the mobile application (Thai Nguyen Tourism), has provided us with a lot of useful information, helping us find attractive destinations in Thai Nguyen, such as: Thai Hai Tay cultural village, Phuong Hoang cave and Mo Ga stream..."

As Mr. La Anh shared, the connection between mythainguyen.vn and Thai Nguyen Tourism with the national smart tourism system has yielded practical results. It not only provides useful information about Thai Nguyen to tourists but also improves and supplements features that serve the socio-economic development of the province.

This connection is considered one of the positive results in the digital transformation of Thai Nguyen tourism in recent times.

Furthermore, the strengthening of tourism development linkages through surveys, fam trips to welcome travel companies nationwide, and the development and connection of tours and routes focusing on outstanding products are also notable achievements in the digital transformation of tourism in Thai Nguyen.

Foreign tourists experience tea production at Hoan Xuyen Tea Cooperative, Vo Tranh commune.

According to Mr. Do Xuan Hoa, Deputy Director of the Department of Culture, Sports and Tourism, this activity has contributed significantly to expanding the market and improving the quality of tourism services in the province. Human resources are one of the important factors in the digital transformation of tourism. Therefore, in recent times, the Department of Culture, Sports and Tourism of the province has paid special attention to training and development in tourism.

In 2025 alone, nine tourism training courses were organized with 506 participants. Through these courses, participants updated their professional knowledge, grasped the development trends of the industry in the era of integration, and learned tourism skills related to exploiting traditional cultural values ​​at typical tourist destinations in ethnic minority areas. They honed their professional skills, from welcoming, serving, and caring for customers to managing and operating accommodation facilities in a professional and modern way… and enhanced their awareness of digital transformation in tourism development. This enabled them to proactively grasp and apply digital transformation in their professional activities, especially in promoting and spreading the image of Thai Nguyen; introducing tourism services, tours, and routes in the province…

The goal that Thai Nguyen aims for in the near future is to complete the digitization of all data on tourist areas and attractions, tour guides, travel agencies, accommodation establishments, restaurants, entertainment venues; and to develop mobile applications that provide information on destinations, products, and tourism services.

Simultaneously, integrate multilingual automatic commentary to enhance the visitor experience in key tourist areas; continue to promote the application of artificial intelligence, virtual travel assistants, and advanced technologies in tourism promotion and marketing…

Source: https://baothainguyen.vn/van-hoa/du-lich-thai-nguyen/202602/thuc-day-chuyen-doi-so-de-phat-triendu-lich-5a371b3/