Promoting digital commerce

Quang Anh Traditional Medicine Company Limited's products are introduced and promoted through digital transformation channels to expand their consumer market.

The experience at Quang Anh Traditional Medicine Co., Ltd. shows that digital commerce has become an important tool in expanding the market for traditional medicine and herbal products. Previously, the company's output was mainly through a traditional distribution system and a group of regular customers within the province. As the demand for healthcare increased and consumers tended to search for and purchase products online, the company proactively built an online sales channel, combining its website, social media, and e-commerce platforms. Standardizing product information, publicly disclosing the origin of medicinal herbs and production processes, and enhancing online consultations have helped Quang Anh Traditional Medicine products reach consumers in many provinces and cities nationwide, thereby expanding the market and enhancing brand reputation in a field that demands high levels of trust and quality.

In the collective economic sector, digital commerce is also opening up new avenues for many agricultural cooperatives, contributing to solving the problem of finding markets for agricultural products. Thanh Phat Macadamia Cooperative in Thuong Ninh commune is a typical example. Previously, the cooperative's macadamia products were mainly sold through traders and traditional channels, with a narrow market and heavily dependent on seasonality. In recent years, the cooperative has gradually brought its products to e-commerce platforms, combined with promotion through social media and local digital sales channels. Thanks to focusing on image, packaging, transparent information about the growing area, processing procedures, and quality, Thanh Phat macadamia products have reached customers in large cities, thereby significantly expanding the market.

Sharing her thoughts on the effectiveness of digital commerce, Pham Thi Thu, deputy director of the cooperative, said: "If we only sell through traditional methods, it's difficult for products to reach a wider market and the added value is not high. Participating in sales on digital platforms helps the cooperative provide complete information about its products, connect directly with consumers, quickly grasp market demand, thereby expanding outlets, increasing the value of agricultural products, and reducing dependence on intermediaries."

The above practical models show that digital trade not only expands the market horizontally but also creates positive pressure forcing businesses and cooperatives to change their production and business mindset. In the digital environment, where consumer information and feedback are publicly available, entities are forced to pay more attention to product quality, packaging, traceability, and after-sales service. This is the foundation for Thanh Hoa goods to gradually build a sustainable reputation and brand, instead of competing solely on price.

Promoting digital commerce

Pham Thi Thu, Deputy Director of Thanh Phat Macadamia Cooperative, introduces OCOP macadamia products at a trade promotion event.

Overall, digital commerce in Thanh Hoa still has significant room for growth. Most small businesses, cooperatives, and individual producers are still in the initial stages of adoption, with limited skills in digital marketing, online store management, and customer data analysis. Furthermore, the logistics and electronic payment infrastructure in some areas is not yet fully synchronized, hindering the ability to scale up online sales.

Entering 2026, for digital commerce to truly become a driving force for expanding the goods market, a synchronized effort from both businesses and regulatory agencies is needed. Businesses and cooperatives need to shift from a "online sales" mindset to a "digital platform business" mindset; focusing on brand building, product standardization, and enhancing customer experience. On the government side, support for digital skills training, logistics infrastructure connectivity, electronic payments, and creating a favorable environment for e-commerce participants should be implemented in a practical and responsive manner.

Furthermore, linking digital commerce with the brand development strategy for Thanh Hoa products is of particular importance. In the digital environment, products compete not only on price, but also on story, reputation, and unique value. When local goods are clearly positioned in terms of quality, origin, and responsibility to consumers, digital commerce will become an effective channel for dissemination, contributing to enhancing the position of Thanh Hoa goods in the broader market.

With successful practical models already in place, digital trade will continue to be a crucial direction for expanding the goods market in 2026. The core issue is improving the quality of participation, transforming digital trade from a trendy option into a sustainable competitive advantage for businesses and cooperatives in Thanh Hoa in this new development phase.

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