Promoting the application of AI in business and product promotion.

Artificial intelligence (AI) applications help businesses improve operational efficiency, optimize product promotion and supply chains, and expand growth opportunities.

Báo Công thương•12/04/2025

Increase competitiveness, optimize promotion.

On the morning of April 12, 2025, the Ho Chi Minh City Trade and Investment Promotion Center (ITPC), in collaboration with the Ho Chi Minh City Mechanical and Electrical Business Association (HAMEE), organized a training program on "Applying Artificial Intelligence (AI) in Business and Product Promotion." The event aimed to enhance the AI application capabilities of the business community in Ho Chi Minh City, promote digital transformation, and improve competitiveness in the context of international economic integration.

Promoting the application of AI in business and product promotion.

Ms. Ho Thi Quyen - Deputy Director of the Ho Chi Minh City Trade and Investment Promotion Center

Speaking at the event, Ms. Ho Thi Quyen, Deputy Director of the Ho Chi Minh City Trade and Investment Promotion Center (ITPC), said: The training program "Applying Artificial Intelligence (AI) in Business and Product Promotion" is the first program organized by ITPC in collaboration with the city's industry associations and local business associations to enhance the capacity of businesses in the digital age.

In the context of rapidly developing and constantly innovating digital technology , AI is becoming a crucial factor contributing to profoundly changing the way businesses operate. Ms. Ho Thi Quyen believes that the application of AI not only helps improve management efficiency and optimize business operations but also opens up many breakthrough opportunities in product promotion.

Promoting the application of AI in business and product promotion.

The training program attracted considerable interest from businesses in Ho Chi Minh City.

Specifically, AI helps improve user experience, optimize supply chains, and build more effective marketing strategies. Along with that, it enhances customer service quality – key factors that help businesses increase their competitiveness in the market.

“Towards the goal of having the digital economy contribute 25% to the city's GRDP by 2025, Ho Chi Minh City is implementing the Action Program to carry out Resolution No. 57-NQ/TW of the Politburo on the development of science, technology, innovation and digital transformation. In this program, developing digital human resources is identified as a top priority ,” the Deputy Director of ITPC informed.

AI paves the way for businesses to break through in the market.

During the program, technology experts shared a wealth of practical knowledge, helping businesses improve their ability to apply AI to their production and business operations.

Promoting the application of AI in business and product promotion.

Mr. Hoang Van Tam - CEO and Founder of DigiTech Solutions

Mr. Hoang Van Tam, CEO and Founder of DigiTech Solutions, presented on the topic "Breaking Through Business with AI." He also analyzed the differences between generative AI tools like ChatGPT and Midjourney used for content creation, and enterprise AI solutions specializing in data analysis, process optimization, and operational automation.

According to Mr. Hoang Van Tam, AI can be integrated into many fields such as marketing, sales, customer service, finance, etc., helping businesses improve efficiency and competitiveness. In particular, he introduced the DigiOmniAI platform – a multi-channel AI solution that supports 24/7 customer service, analyzes customer data, and quickly creates promotional content.

To implement AI effectively, businesses need to develop a well-structured AI strategy, focus on enhancing employee capabilities, select a suitable AI model, and be prepared to face and address challenges during the application process.

In the following presentation, Mr. Pham Thanh Cong - CEO of CAA Group, shared his experience integrating AI into marketing and sales, from market research using Perplexity AI and SEMrush, to building communication strategies with ChatGPT and Notion AI. He emphasized the role of AI in content creation using Midjourney, Runway, and Canva, and in process automation through platforms like N8N and DigiChatAI. These tools help businesses optimize performance, reduce costs, and enhance competitiveness in the digital age.