Trade is becoming a driver of growth.

As spring arrives, a vibrant commercial atmosphere is evident everywhere, from markets, supermarkets, and convenience stores to online sales platforms and long lines of trucks heading from seaports to markets across the country. The signs of growth are not just in reports, but are proven by recovered purchasing power, improved business revenue, and strengthened market confidence. From its position as an "intermediary," trade is becoming one of the key growth drivers for Khanh Hoa in 2026 and beyond.

Growth fueled by a vibrant market environment.

Looking ahead to 2025, amidst a volatile economic environment, Khanh Hoa's trade activities are expected to maintain positive growth. Total retail sales of goods and consumer service revenue across the province are estimated at VND 198,843 billion, a 15.3% increase compared to 2024, exceeding the set target. This is not only due to the recovery of tourism, but also to the expansion of the distribution system, innovative business methods, and a shift towards modern consumer habits. Mr. Nguyen Minh Nhut, Director of the Department of Industry and Trade, stated: “Trade growth is fairly consistent, from urban to rural areas, from traditional channels to e-commerce. This shows that the domestic market is being exploited in the right direction, creating a solid foundation for sustainable growth.”

Customers visit and shop for the province's signature products at the Autumn Fair 2025.

From a business perspective, the recovery of purchasing power and a stable business environment have motivated businesses to boldly invest and expand their distribution networks. Ms. Nguyen Thi Anh Dao, Director of Co.opmart Thanh Ha Supermarket (Phan Rang Ward), said: “The supermarket's revenue in 2025 is expected to grow positively, especially in the essential consumer goods and Vietnamese products categories. People are increasingly concerned about product quality, origin, and shopping experience. This is a sign that the market is developing in a healthy and sustainable direction.”

The new dynamic triangle

Khanh Hoa's trade is developing based on a new dynamic structure, in which commercial infrastructure, logistics, and e-commerce form a mutually supportive triangle, determining the market's momentum in the medium and long term. In terms of commercial infrastructure, the province currently has 12 shopping malls, 15 supermarkets, 228 markets, and a widespread network of convenience stores in residential areas. Ms. Nguyen Thi Bich Van, Director of Communications at Central Retail Vietnam, the operator of GO! Supermarket, stated: “Khanh Hoa is one of the markets highly valued by businesses for its potential for commercial development. By 2025, purchasing power is expected to grow steadily, and consumers will become increasingly sophisticated, focusing on quality and experience. This provides a solid foundation for modern retail systems to confidently invest long-term and partner with the locality.”

Customers visiting and shopping at GO! Phan Rang supermarket.

Alongside physical distribution infrastructure, e-commerce is becoming a crucial "soft infrastructure" for the market, helping to shorten intermediaries, reduce costs, and expand markets. By the end of 2025, the entire province will have 4,378 stores generating sales on 5 major domestic e-commerce platforms, with estimated sales reaching 556.2 billion VND, an increase of 29.57% compared to 2024.

Meanwhile, logistics is gradually becoming a crucial link in determining the competitiveness of trade. With its advantageous port system including Cam Ranh International Port, Cam Ranh Port, Bac Van Phong Port, Nam Van Phong International Port, and Ca Na General Port, Khanh Hoa has favorable conditions for developing trade linked to logistics and the marine economy. In 2025, amidst a volatile global market, Khanh Hoa's export turnover is estimated to reach US$2.35 billion, an increase of 8.8% compared to the previous year. This result not only reflects the efforts of the business community but also demonstrates the role of the logistics system and trade infrastructure in enhancing competitiveness, expanding markets, and enabling Khanh Hoa goods to participate more deeply in regional and international supply chains. Lieutenant Colonel Dang Anh Diep - Director of Tan Cang - Petro Cam Ranh Co., Ltd. (Bac Cam Ranh Ward) said: “In the context of fluctuating global supply chains, shortening transit time and reducing logistics costs for businesses is a key factor for sustainable trade development. In 2025, despite facing many impacts from the international market, the company will still maintain positive growth momentum, with revenue increasing by 12% and profits expected to increase by nearly 40% compared to the previous year.”

With its advantageous seaport system, Khanh Hoa is well-positioned to develop trade linked to logistics. In the photo: A view of Nam Van Phong International Port. Photo: DINH LAM

Overall, Khanh Hoa's trade sector has significant potential for development: the domestic market is experiencing stable growth, distribution infrastructure is becoming increasingly完善, and logistics is gradually being upgraded. When these pillars are synchronously connected and operate efficiently, trade will truly become a driving force, spreading growth momentum to other economic sectors.

The new year not only opens up expectations for growth figures, but also instills confidence in a modern, sustainable commercial space – where Khanh Hoa proactively positions itself on the regional trade map.

RED MOON

Source: https://baokhanhhoa.vn/kinh-te/202602/thuong-mai-dang-tro-thanh-dong-luc-tang-truong-9f7792b/