Recently, the Green Fashion Journey Exhibition took place at the Exhibition Center of London South Bank University (LSBU) in London (UK), introducing a fashion collection from green hemp by designer Lan Huong. , attracting the attention of the audience and local media.
According to a Vietnam News Agency correspondent in London, the exhibition is part of the research project of Dr. Tran Mai Khanh, lecturer and researcher in marketing at LSBU, sponsored by the Marketing Research Association and Marketing Trust.
Dr. Mai Khanh is the first Vietnamese and one of 1 researchers across the UK to receive project funding from these two prestigious marketing organizations.
The green fashion journey displays designs using green hemp material by fashion designer Lan Huong, introducing the history and applications of green hemp in life, bringing a multi-dimensional perspective on the material. Sustainable materials and “awakened” fashion.
The exhibition harmoniously combines fashion with painting, music, installation art, and visual arts, impressing and creating a connection between the audience with green fashion and sustainable consumption.
Dr. Tran Mai Khanh said that the exhibition uses spatial ideas that are sketches and notes of designer Lan Huong during the process of finding and choosing materials, developing designs from green hemp to tell the story. The story of green hemp's journey from the farm to the high fashion industry and reaching out to other areas of life.
How to build and arrange the exhibition space to give viewers an experience of the creative process, discover details that cannot be seen on the catwalk, and cleverly integrate information about materials and history. History of formation and application of green hemp.
As a marketing researcher, Dr. Mai Khanh shares that green fashion is an area of interest in sustainable marketing. The fashion industry is generating 8-10% of CO2 in the atmosphere, more than the amount of CO2 emitted from international flights and ocean shipping combined.
Dr. Khanh hopes that the exhibition will contribute to raising awareness about green fashion and sustainable consumption, while also introducing Vietnamese culture and fashion to British friends.
Taking place from March 19 to 23, the Green Fashion Journey attracted more than 3 visitors from artistic and creative cities such as London, Birmingham, Bournmouth, who are active in the fashion industry. page, research, museum, engineering, business. The exhibition was also reported by local media with positive feedback.
Ms. Florence Okoye, Head of Design, Natural History Museum in London, said she was very impressed with Green Fashion Journey, a beautiful and smart exhibition, with historical elements, using natural materials. combined with applications and art, featuring Vietnam's green culture and fashion, while delivering a message about sustainable development.
She said she would discuss with colleagues to include this exhibition in the content of the Natural History Museum.
According to Dr. Khanh, bringing Fashion Journey to a large museum like the Natural History Museum will be a success of the project, contributing to conveying the message of Vietnam's sustainable fashion to friends. UK and international.
Dr. Khanh hopes this project will be the starting point for many research and projects that bring Vietnam's green fashion and technological breakthroughs to the world.
Later this year, Dr. Khanh will coordinate with Tokyo University of Technology, Japan, to organize the exhibition Zen Studio-Healing Journey, also using artistic methods in sustainable and fashion-oriented marketing. awakening” and healing lifestyle/.
