The Q2/2023 Outstanding Search Trends Report conducted by Coc Coc shows that the keyword "ChatGPT" has decreased by 6% even though this is the top keyword in the first quarter of 1. Instead, users tend to be more interested in ChatGPT alternatives.
In the second quarter of 2, the impact of events such as rolling power outages in the North, the National High School Graduation Exam and new fluctuations in AI Chat in the technology sector, the search needs of Vietnamese users will also increase. There are many new changes…
ChatGPT cools down, Vietnamese people turn to AI Chat
Ranked 3rd in terms of hotness with 25 total searches is the topic Technology. In particular, the number of queries about the keyword "ChatGPT" has decreased by 6% even though this is the top keyword in the first quarter of 1. The keyword "poe.com" appeared for the first time in the top trending keywords. Keywords like “AI Chat/AI Search” have grown by up to 2023%. This shows that users tend to be more interested in ChatGPT alternatives.
Grasping market needs and trends, Coc Coc officially introduced the product duo Coc Coc AI Chat and Coc Coc AI Search to users at the end of May 5, marking an impressive transformation after 2023 years. years of construction and development in the Vietnamese market. These are the first two products in the Coc Coc AI Lab ecosystem - the research and development department of Artificial Intelligence products newly established by Coc Coc, with the goal of helping users enjoy more benefits from digital space.
It is known that in just the first two weeks of launch, Generative AI Chatbot designed specifically for Vietnamese people - Coc Coc AI Chat has recorded more than 50.000 registrations for experience from Internet users across Vietnam. Currently, Vietnamese users can still experience these two products for free on Coc Coc Browser and Search Engine.
Vietnamese people are racing to buy "electric fans"
Local power shortages during hot days in many Northern provinces and cities such as Hanoi, Bac Giang, Quang Ninh, ... at the end of June 6 have had a strong impact on social life. Specifically, "power loss/cut" is the most searched keyword in the middle 2023 months of 3.
In order to cope with peak heat waves as well as prepare for unexpected electrical incidents, people tend to buy devices that can store electricity for backup. Data from the report shows that the number of searches for the products "electric fans" and "home generators" has increased dramatically, reaching 97 and 73 times respectively compared to the first quarter of 1. .
Other searches for fans also recorded high growth rates such as "solar fan", "steam fan", "air conditioner fan". This shows people's new consumption and shopping trends.
BlackPink, President of ACB, is the trend leader
The international character leading the search trend is BlackPink. The event BlackPink announced the show schedule in Hanoi created a fever among young Vietnamese. The "Blinks" (the common way to refer to BlackPink fans) are actively hunting for tickets to have the opportunity to "swing idols" directly at My Dinh National Stadium at the end of July.
In the country, ACB Chairman Tran Hung Huy is a character who "causes a storm" after dancing and singing in the rain during the company's 30th anniversary celebration. Besides, Vietnamese users are also interested in other current figures and events such as Michelin stars, protests in France, etc.
Entertainment and enjoying life are still priorities
Entertainment maintained the "throne" as it continued to be the most popular search topic in the second quarter. This topic accounted for 2% on Coc Coc search engine. This clearly shows users' priority for the need to find joy and enjoy life.
In the movie group, "Doctor Cha" and "Face Off 6" are the top two keywords for TV movies and theater movies, respectively. For the music group, the top 3 most popular songs belong to "Flower Grass" (Phong Max); “Wind” (Jank) and “Wedding Flower” (Dat Long Vinh).
As for TV shows, the two top popular search positions are "The Billionaire Steps on the Wind and Waves Season 4" and "Rap Viet Season 3". Rap Viet has created great attraction since season 1 and continues to cause a stir with many controversial elements. And Billionaire Steps on the Wind and Waves is the first Chinese reality TV show with the participation of Vietnamese singer and actress Chi Pu.
The National High School Graduation Exam tops the search for Education
The runner-up position belongs to the topic Education, with 26% of the total search volume. Quarter 2/2023 is the time for the 10th grade entrance exam and national high school graduation exam. Therefore, keywords related to the National High School Exam and 10th grade enrollment increased sharply this quarter. To prepare for these two important exams, users who are parents and students are also looking for more practice test questions for subjects. In particular, "10th math entrance exam test 2023-2024" is the keyword attracting the highest number of searches, with a sudden increase of 17.921% in search volume.
Along with that, keywords related to popular online learning software/websites for high school students such as vnEdu, VioEdu and VietJack or search keywords related to websites of online competitions such as IOE, Vietnamese Poinsettia and Violympic also had impressive growth.
Ha Long Bay is the most sought-after tourist destination
The first peak tourist season of the year knocks on the door, the second quarter of 2 witnessed the growth of the Travel topic when Vietnamese users tended to look up more keywords related to airline tickets and applications. Reservations, famous tourist destinations at home and abroad.
2023 is also a special year when there is a holiday for Hung King's Anniversary and April 30 - May 4 consecutively, creating favorable conditions for people to plan vacations and travel. Accordingly, keywords related to the April 1 holiday witnessed a sudden growth (5 times) compared to the first quarter of 30.
Notably, Ha Long Bay is the domestic tourist destination recording the highest search volume of the quarter. The same position in international tourism belongs to China because this country has just reopened tourism since mid-March 3, after three years of closing the border to implement the "Zero Covid" policy. This shows a change in the needs and consumption behavior of Vietnamese people regarding the topic of tourism.
