On July 8, the People's Committee of Ba Ria-Vung Tau province coordinated with Ho Tram Project Company Limited to organize a seminar on "Initiatives to promote and attract tourists to Ba Ria-Vung Tau".
Speaking at the seminar, a representative of the Tourism Association of Ba Ria-Vung Tau province said: Although known by many domestic and foreign tourists, in reality, the tourism industry of Ba Ria-Vung Tau province has not fully exploited its available potential; tourism in Ba Ria-Vung Tau province still has many limitations, there are no new products, typical products compared to other provinces such as Da Nang , Nha Trang, Quang Ninh... At the same time, the tourism potential of the province has not been fully exploited for many years, Vung Tau's tourism products are currently unfinished, imperfect, lacking in uniqueness and spontaneous development, lacking in connection to supplement and support to create an attractive product chain; there are no new products, too much relaxation, lack of entertainment...
The Ba Ria - Vung Tau Tourism Association proposed that the provincial tourism industry should promote communication, promotion and tourism promotion activities, such as strengthening communication, propaganda and promotion of tourism images, destinations and new tourism products of the province on international media channels, websites, social networking platforms (Youtube, Facebook, etc.) and appropriate forms of propaganda and promotion to create a great influence and attract visitors to BR-VT tourism "Safe, friendly and attractive tourist destination"; coordinate with organizations and agencies to implement promotion programs and promote products in key markets; actively implement long-term strategic tourism promotion programs.
Agreeing with the assessment of some limitations of Ba Ria - Vung Tau tourism, Associate Professor, Dr. Nguyen Thi Van Hanh, Deputy Head of the Faculty of Tourism, University of Social Sciences and Humanities, Ho Chi Minh City, said: In the immediate future, Ba Ria - Vung Tau must expand the market, diversify its sources of visitors, especially attracting the MICE, commercial and international visitor segments to increase the length of stay. To attract the above visitor segments, many factors must be synchronized, including: building a unique destination that is different from other localities, being consistent in marketing and promotion policies, conveying the core values of the land through a variety of information channels from mainstream newspapers to social networks, connecting the responsibilities of all parties participating in tourism activities, etc.
Regarding the role of tourism businesses in diversifying products, promoting and attracting tourists to the province, a representative of Ho Tram Project Company Limited said: For the best interests of both the province and tourism businesses, it is important to have attractive, sustainable services, provide quality services and ultimately bring profits.
In fact, not only an individual business must diversify its tourism products (for example, resorts basically provide the same experience services in different forms), but there must be many businesses providing experience services at different levels. These are factors that support the development of regional tourism. Providing services and products for the middle class, upper class... Each customer segment will have different requirements.
Also at the seminar, representatives of many large tourism businesses also recommended that the province focus on perfecting the inter-provincial, inter-regional and intra-provincial transport system; have a strategy to attract visitors from the very potential market of the Southwest region; plan, attract investment, form night-time economic products; research and promote directly at prestigious tourism fairs in the world...
Concluding the discussion, Mr. Nguyen Van Tho, Chairman of the People's Committee of Ba Ria-Vung Tau province acknowledged and highly appreciated the dedicated ideas and strategic vision of experts, businesses and investors.
The Chairman of the Provincial People's Committee said that most of the proposals and recommendations from experts and businesses are being implemented by the province with specific programs and plans. In particular, regarding traffic infrastructure, the province is focusing on investing in completing the traffic system connecting the tourism areas within the province. The province has also just started construction of the Bien Hoa-Vung Tau expressway, Phuoc An bridge connecting the inter-port route with Dong Nai province... to strengthen the connection of tourism in particular and the socio-economic situation in general with localities in the region.
The Chairman of the Provincial People's Committee emphasized: Ba Ria-Vung Tau always creates conditions for the business community to invest and develop, and at the same time hopes that the business community will accompany the province in the spirit of "if you want to go fast, you must go together"./.
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