This approach is not simply about extending access to art, but is also envisioned as a model for developing a creative cultural industry, contributing to fostering closer ties between art and tourism .
When works of art are bathed in the colors of night.
Hanoi residents recently experienced an exciting "Museum Night" at the Vietnam Fine Arts Museum. With the theme "Charming Autumn," the program opened up an unprecedented visitor experience, transporting viewers to a very different Hanoi as night falls, along with a journey of admiring exceptional paintings and many other interesting activities.
The appeal of "Museum Night" lies in its organization of cultural and artistic activities around a consistent theme. From 6 PM, as the city lights up, the journey of art discovery unfolds with an experiential space and the iMuseum VFA automatic audio guide application, making art more accessible and in-depth.
In the nighttime light, famous works such as Nguyen Gia Tri's "Folding Screen," Nguyen Tu Nghiem's "Giong," and the statue of "Goddess of Mercy" appear both familiar and unfamiliar. The light and tranquil space emphasize each line and color, creating a contemplative and serene feeling for the viewer.
Beyond simply viewing paintings, visitors also have the opportunity to meet experts and researchers to learn about 9 national treasures and many other representative works of Vietnamese art; watch artists paint live; participate in sketching within the museum grounds; experience activities such as decorating traditional Vietnamese paper lanterns and woodblock printing; enjoy performance art and interact with guest artists…
The atmosphere of nighttime art appreciation also extends to many other exhibition venues throughout the city. Photography enthusiasts can explore the exhibition "Nostalgia for Cities" at the Cultural and Arts Center, 22 Hang Buom Street, which showcases works depicting urban spaces in the memories of 31 photographers and visual artists from Vietnam and abroad.
At Mipec Long Bien Shopping Center, the exhibition "Time and Cities" combines photography and video by a group of Vietnamese and Swiss artists. Meanwhile, at the Vincom Contemporary Art Center - VCCA, the exhibitions "The Shutter Land," "Archives and Post-Archives," and "Little Hanoi: The Next Generation" offer contemporary perspectives and sensibilities of young people through photography.
Notably, the "Vertical Landscape" exhibition takes place around Hoan Kiem Lake. Large-format photographs are arranged vertically, blending with light, sound, scenery, and people to create a unique and poetic visual space.
Experiencing the "Museum Night" and nighttime photography exhibitions, Nguyen Thu Phuong (a student at Hanoi University) said she learned about the activities through social media and decided to dedicate the entire weekend to this "art tour." According to her, appreciating art at night provides a more relaxed state of mind, allowing for a slower and more profound understanding of the art.
A synergy for the development of the cultural industry.
“Museum Night” is a new cultural product organized by the Vietnam Fine Arts Museum in collaboration with “Stories of Hanoi” and Hanoi FM. The program is scheduled to take place once a month, with themes changing according to the season and creative inspiration. According to the Director of the Vietnam Fine Arts Museum, Nguyen Anh Minh, while the model of opening museums at night is common worldwide, this is the first time it has been implemented in Vietnam. The museum aims not only to extend visiting hours but also to create a novel artistic space where the public can enjoy painting and sculpture in a tranquil and romantic atmosphere. Alongside this are creative experience areas and art games specifically for young people, allowing them to practice their art firsthand.
The world of photography and visual arts at night is also undergoing significant changes. Visual artist Nguyen The Son, a lecturer at the School of Interdisciplinary Sciences and Arts (Vietnam National University, Hanoi), believes that photography still has a great deal of creative potential, not only in the value of the image itself, but also in the cultural and humanistic stories that the artist conveys. Different approaches are being organized in a contemporary way, relatable to young people, creating a space for the public to reflect on memories, cities, people, and the movements of life.
Associate Professor Bui Hoai Son, a member of the National Assembly's Committee on Culture and Society, commented that opening art programs and activities in the evening is in line with the trend of developing the night-time economy and cultural tourism. Art at night has its own unique appeal because the lighting and the atmosphere allow viewers to easily connect emotionally with the artwork. This is crucial for forming a habit of appreciating culture – a foundation of a sustainable cultural industry. Architect Vu Duc Chien also believes that the series of night-time art activities will inspire museums and other cultural spaces to implement "heritage nights" associated with painting, photography, and performing arts.
Besides bringing art closer to the public, developing such nighttime art programs and exhibitions also contributes to promoting the creative cultural industry, spreading humanistic values, and strengthening the linkage between tourism, culture, and the community in the capital city.
Source: https://hanoimoi.vn/trai-nghiem-nghe-thuat-ve-dem-bua-tiec-thi-giac-sau-lang-giau-cam-xuc-722667.html
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