The rapid development of bioengineering technology is dividing Hollywood into distinct factions. Those who support it believe that collaborating with machines is an inevitable trend. At the recent Cannes Film Festival, actress Demi Moore frankly advised fans not to resist this wave, as it would be a losing battle. She urged people to find ways to coexist peacefully with machines, while still asserting that algorithms can never replicate the depth of human emotion. Sharing this open-minded view, Sandra Bullock also advised the public at the CNBC Changemakers Summit to make technology their companion.
In fact, many filmmakers have quickly adopted the new tool. Ben Affleck earned a massive sum of hundreds of millions of dollars when he sold his AI post-production company, InterPositive, to Netflix. Director Darren Aronofsky is also collaborating with Google DeepMind to produce the short film "Ancestra" and the web series "On This Day...1776".
In stark contrast to this optimism, a large segment of artists have expressed strong opposition. Guillermo del Toro, director of "Beauty and the Beast," boldly declared at the British Film Institute that he would rather die than ever use this soulless technology. He believes that true art must be achieved through human effort. Director Michael Bay shared this outrage, arguing that artificial intelligence only creates a lazy, conformist generation. Numerous A-list stars, including Scarlett Johansson, Nicolas Cage, and "Wednesday" star Jenna Ortega, have publicly opposed the invasion of machines.
Caught between two opposing sides, some influential individuals have chosen a more cautious perspective. "Avatar" director James Cameron was willing to join the Stability AI board to learn how to reduce visual effects costs, but he firmly rejected the idea of using the tool to replace actors or screenwriters. He even refused to apply the generative technology to "Avatar 3," criticizing artificial creations for merely rehashing existing material without originality. Similarly, "Lord of the Rings" director Peter Jackson shared at the Cannes Film Festival that he wasn't against the new tool but was particularly concerned about the potential for copyright infringement of actors' personal images.
Resetting the rules of the game for the future.
The emergence of technology is not just limited to debates in the press; it has begun to have a real impact on the American entertainment industry. While the Los Angeles Times notes that the fear of job losses hasn't truly exploded, the presence of virtual figures is causing many to be wary. Last year, the world witnessed the debut of Tilly Norwood, created by the studio Particle6. Although she hasn't officially appeared in any films, this world's first AI actress has already released the music video "Take The Lead." Audiences have also seen the digitally recreated image of the late actor Val Kilmer in the film "As Deep as the Grave."
Faced with the threat of artificial products overshadowing human efforts, major award organizations are beginning to re-establish their standards. In early May, the American Academy issued a series of strict regulations to protect artists. Specifically, the screenplay categories will only honor stories written by human authors. In the acting field, the committee will only consider characters played by real actors, whose names are listed in the work's introduction and who have given their explicit consent.
The organizers of this prestigious award emphasize that their commitment to honoring human-created art will remain steadfast regardless of changing times. Not to be outdone, the Golden Globe organizers have also introduced new limits. They are not excluding works that utilize artificial intelligence as a supporting tool, but require humans to retain copyright and play a core creative leadership role throughout the production process.
The digital revolution is forcing content creators to redefine themselves. Whether for or against it, the world of cinema is entering a challenging era where the boundaries between the power of algorithms and the core value of human labor need to be clearly defined.
Source: https://danviet.vn/tri-tue-nhan-tao-chia-re-gioi-lam-phim-hollywood-d1428703.html
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