"OMOCHA" Toy Exhibition

HNN.VN - On the morning of December 23rd, at AEON Mall Hue, the exhibition "OMOCHA: The World of Modern Japanese Toys" was introduced to the public, offering an opportunity to explore the development journey of Japanese toys from tradition to modernity, through the lens of culture and creativity.

Visitors explore and learn about the exhibition spaces at the "OMOCHA" exhibition.

"OMOCHA" in Japanese means toy, but the concept's meaning extends far beyond ordinary entertainment items. Over generations, Japanese toys have reflected how people connect with emotions, imagination, and technology. From Edo-era handcrafted dolls and transforming toys to popular characters and cutting-edge electronic products, each artifact tells a story about Japanese society and aesthetics.

The exhibition is divided into seven themed display areas, including transforming toys, character toys, ultra-fine toys, kawaii culture, transportation toys, traditional toys, and electronic toys. The arrangement allows viewers to easily access each aspect of toy culture, while also recognizing the intersection between handcrafted creativity and technological thinking.

The exhibition is open to the public free of charge from December 23, 2025 to January 11, 2026.

Text and photos: Bach Chau

Source: https://huengaynay.vn/van-hoa-nghe-thuat/trien-lam-do-choi-omocha-161235.html