Xiaomi surpasses Apple and Huawei thanks to 17 Pro Max

Xiaomi 17 series helps Xiaomi become the best-selling brand in China. Photo: AntuTu .

According to a report on October 9 by Kuaikeji , the Xiaomi 17 series has surpassed the one million mark in sales after only 5 days of its launch. This achievement was reported by CCTV News and shared by Xiaomi CEO Lei Jun on his personal page.

This sales performance is directly reflected in the weekly data. With a market share of 22.08% in the 39th week of 2025 (September 22-28), Xiaomi became the number one brand in the Chinese smartphone market for the first time, temporarily surpassing Apple.

Notably, just a week earlier, Xiaomi was in fifth place with a market share of 12.8%, while Apple was in first place with 26.4%.

Previously, Mr. Lu Weibing, President and General Manager of Xiaomi's mobile phone and brand department, said on Weibo that sales of the entire Xiaomi 17 series grew by more than 20% compared to the same period of previous generations, despite the ongoing National Day and Mid-Autumn Festival holidays in the country.

The Xiaomi Mi 17 series officially went on sale on the morning of September 27. After just the first 5 minutes, this product line broke the first-day sales and revenue record of a new domestic phone line in all price segments in 2025.

The Xiaomi Mi 17 Pro Max set a record for first-day sales and revenue for a new domestic phone model this year, accounting for more than 50% of the total sales of the entire Xiaomi Mi 17 series.

Lu Weibing highlighted the Xiaomi 17 Pro series, describing sales as “far exceeding all expectations” and the group is urgently replenishing supplies. The standard version of the series is also recording increasing popularity.

Source: https://znews.vn/xiaomi-vuot-apple-huawei-nho-17-pro-max-post1592409.html