Touched by the simple, gentle touches in Truc Nhan's new music video.

The music video opens with Truc Nhan evoking a poignant question in viewers: "We're family, but are we truly close?" Next, the singer appears in a bustling film set with colorful scenes. The hitmaker of "Sang Mat Chua" transforms into a handsome photographer with a calm demeanor.

Compared to his previous music videos, this time Truc Nhan presents a completely new image with three "no's": no rebellion, no eccentricity, and no chasing trends.

Touched by the 'simple touches' in Truc Nhan's new music video - 1 — Truc Nhan's simple image in his new music video.

The male singer chose to explore a story about family bonds from an everyday, simple perspective. The story tells of a photographer tasked with taking commemorative photos for families. Despite his efforts to support the subjects and meticulously prepare every aspect of the setup, Truc Nhan is still not satisfied with the resulting photos.

Ultimately, the singer had to stop the photoshoot and take time to think about the reason and how to resolve the issue. Truc Nhan seemed to realize that fathers and sons, mothers and daughters, rarely interact or show affection in real life. Therefore, when in front of the camera, they appeared extremely awkward and embarrassed. This disrupted the workflow and resulted in awkward, unnatural photos. From this, he suddenly came up with the idea of using jewelry to help the subjects act more naturally.

When children directly put bracelets, watches, etc., on their parents, unintentional "touches" appear between fathers and sons, mothers and daughters. "Unexpectedly," familiar and affectionate feelings of family love suddenly creep in and rush back through these "simple, gentle touches."

Touched by the simple 'gentle touches' in Truc Nhan's new music video - 2 — Truc Nhan's music video carries a meaningful message.

The emotional intensity of the music video gradually increases as it captures scenes of the boys and girls choking back tears and gazing blankly at their father's calloused hands, their mother's hunched shoulders, wrinkled face, and graying hair.

Sometimes, people are so preoccupied with making a living that they don't realize how limited the time they have for their loved ones is. The marks of time are etched on the faces of their parents. Every simple handshake and hug has become precious to these fathers and mothers. It's their unspoken longing to be close to and love their children as they cared for them when they were young. However, these simple things have become luxuries in a life full of worries and anxieties.

Continuing to showcase his vocal strengths, Truc Nhan transports listeners to an emotional space with his characteristic melodic style. His soaring voice and simple lyrics leave a lasting impression on the audience. Without embellishment or excessive detail, the lyrics are imbued with the thoughts and feelings of generations, conveying profound meanings about family bonds.

In particular, the chorus, "Touching hands, stroking the hair, feeling time leave its mark on the shoulders. Touching hands, soothing the back, feeling closer, cherishing each other for a lifetime..." is repeated and interspersed with pauses, prompting much reflection from the listener. Truc Nhan also skillfully transforms proverbs into musical material with the catchy line, "Learn to eat, learn to speak, learn to pack and take home. Learn to love, learn to care for humanity..."

Touched by the simple 'gentle touches' in Truc Nhan's new music video - 3 — Truc Nhan plays the role of a photographer in his new music video.

It is known that the music video "Touch Closer, Love More " is a musical product that Truc Nhan collaborated on with the campaign "Wear Closer, Touch More, Love More". Recognizing that in the relentless pace of modern life, and partly due to the characteristics of East Asian culture, there is a growing lack of "touch" in gestures and emotions, this campaign aims to connect truly through gestures, spirit, and emotion to bridge the gap and strengthen the bonds between family members.

As part of the aforementioned campaign, the music video conveys a meaningful message encouraging everyone to cherish moments spent close to loved ones—whether it's a hug, a handhold, a gentle touch of hair, or a comforting pat on the back. "The best thing about touch is that it brings us closer and deepens our love. Let's join Truc Nhan in touching each other more closely and lovingly with our loved ones," Truc Nhan shared.

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