Promoting trade and consumption of Phuc Trach grapefruit that meets organic standards

In order to promote consumption and increase the value of Phuc Trach grapefruit specialties, on the morning of September 12, in Ha Tinh, the National Agricultural Extension Center coordinated with the Department of Agriculture and Environment of Ha Tinh to organize the Agricultural Extension Forum @ Agriculture with the theme: "Promoting trade and consumption of Phuc Trach grapefruit produced according to organic standards".

Delegates participated in the Agricultural Extension Forum @ Agriculture with the topic: "Promoting trade and consumption of Phuc Trach grapefruit produced according to organic standards".

The forum was attended by experts, purchasing and distributing enterprises, cooperatives, cooperative groups, and households growing Phuc Trach grapefruit. According to the report, by 2025, the whole province will have more than 4,300 hectares of grapefruit, with an estimated output of 40,000 tons; of which the grapefruit area under geographical indications will reach 2,700 hectares, with an estimated output of 25,000 tons. The planting area is concentrated in the communes of Phuc Trach, Huong Pho, Huong Do, Huong Binh...; Phuc Trach grapefruit variety accounts for 80% of the variety structure.

Ms. Le Thi Cam Van - Representative of Thao Van Agricultural and Service Cooperative participated in the discussion at the forum.

Grapefruit growing areas have been trained and transferred intensive production processes (appropriate use of fertilizers, integrated pest control, etc.); applying Phuc Trach supplementary pollination method with a rate of over 90%, increasing the fruit set rate; using fruit wrapping technology with a rate of over 70% to improve product quality and design. Notably, currently, nearly 15 hectares of grapefruit have been granted organic certification and converted organic certification. Production facilities focus on strictly following organic processes, not using chemicals, contributing to soil improvement, creating safe and quality agricultural products.

Deputy Director of the National Agricultural Extension Center Hoang Van Hong spoke at the forum.

In recent years, a number of large-scale farms and household gardens have gradually expanded to markets outside the province such as Hanoi , Nghe An, Da Nang... In addition, Phuc Trach grapefruit products are also available at supermarket systems such as Vinmart, Vinmart+, BigC, Co.opmart; some e-commerce platforms such as Vo So, Sen Do; online channels such as Facebook, Zalo, TikTok... However, the quantity consumed through these channels is still limited. The main reason is due to the characteristics of small-scale production, lack of connection in harvesting and consumption. Ensuring a standard supply source is difficult: unstable purchasing output, uneven quality...

Deputy Director of the Department of Agriculture and Environment of Ha Tinh Nguyen Thanh Hai spoke at the forum.

At the forum, delegates spent a lot of time discussing and exchanging the current status of Phuc Trach grapefruit development; solutions for consumption, trade promotion and expanding domestic and export markets, while emphasizing the role of cooperatives and cooperative groups in linking chains, building brands and enhancing product value.

Opinions focused on proposing the establishment of production groups and teams to form a closed chain; promoting trade promotion activities in the domestic and export markets; applying biological measures to protect the environment; increasing support for production households in the process of completing and maintaining organic certifications; focusing on applying science and technology in production;... Thereby, many directions of cooperation and consumption linkage were opened, contributing to affirming the Phuc Trach grapefruit brand and enhancing the competitiveness of products in domestic and foreign markets.

The National Agricultural Extension Center and the Department of Agriculture and Environment of Ha Tinh province have awarded an organic certificate to the Phuc Trach Organic Grapefruit Production Cooperative in Ngoc Boi village, Phuc Trach commune.

Contract signing ceremony for organic grapefruit consumption between enterprises, cooperatives and Phuc Trach grapefruit producers.

Within the framework of the forum, the leaders of the National Agricultural Extension Center and the Department of Agriculture and Environment of Ha Tinh province awarded the organic certificate to the Phuc Trach organic grapefruit production cooperative in Ngoc Boi village, Phuc Trach commune; at the same time, signed a contract to consume organic grapefruit products between enterprises, cooperatives and production households. This activity contributes to expanding output, increasing value and affirming the position of Ha Tinh grapefruit brand in the market.