7 things a media worker needs in the AI ​​era

Not only having solid expertise, in the AI ​​era, according to experts, media workers need to be good at technology and have many other qualities.

This morning (December 9) at White Palace Convention Center Hoang Van Thu, Duc Nhuan Ward, Ho Chi Minh City, Thanh Nien Newspaper organized a discussion "Media training from Innovation to New Era".

At the seminar, the speakers presented a picture of media in modern society. We are living in a period where world media is changing faster than any previous period. Digital media is gradually replacing traditional media. Social networks have become the main information space for a part of the public. Meanwhile, artificial intelligence - AI - is no longer a futuristic concept but has directly participated in the process of drafting, editing a lot of content, forecasting trends and personalizing content for viewers.

Mr. Nguyen Khoa My, Chairman of Vietnam Public Relations Network (VNPR), shared a lot of interesting information about improving the quality of training and developing media human resources in the new development context.

Mr. Nguyen Khoa My, Chairman of VNPR

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Mr. Nguyen Khoa My recognized that creative economy and content industry have become key economic sectors in many countries. Notably, cross-cultural and cross-border communication takes place every hour and every minute.

In this picture, the public is increasingly demanding responsible communication, social equality, technological ethics, anti-fake news... Therefore, if the media human resources are not retrained and upgraded continuously, they will fall behind very quickly. Not only falling behind in technology, but also falling behind in thinking, professional culture and international integration capacity.

Major challenges in training media human resources today

At the seminar, the speakers frankly acknowledged that the training of media human resources is currently facing many challenges. For example, the training programs at many institutions are still heavily theoretical, slow to update on digital media; on AI, on big data and multi-platform content, on content economics.

Besides, one of the challenges is the large gap between school and reality in the newsroom and business. Graduates lack practical skills.

Notably, in the age of AI, media ethics in the digital age have not been systematically trained, but fake news and toxic content are challenges globally and in Vietnam. An equally important issue is that media human resources are limited in foreign languages, international understanding, and the ability to work in a cross-border environment.

Mr. Nguyen Khoa My shared at the seminar "Media training from Innovation to the New Era"

PHOTO: INDEPENDENCE

According to Mr. Nguyen Khoa My, Chairman of VNPR, in the face of these challenges, it is necessary to establish a common development model: State - School - Enterprise - Press - Technology. All must be trained together, used together, and be socially responsible. The ultimate goal is to form a new generation of media human resources that ensures 7 requirements: good at the job; strong in ethics; strong in technology; understanding of culture; having a global mindset; having political courage; having social responsibility.

In particular, businesses, editorial offices, and technology platforms are not only employers, but also need to become co-training entities; businesses and editorial offices participate in building curriculum, sending experts to teach, accepting long-term interns, and accompanying students in practical media projects.

It is necessary to form an ecosystem linking journalism, technology, advertising, entertainment, education, and culture. From there, develop a creative industry with Vietnamese identity, capable of competing regionally and internationally.

The seminar "Media training from Innovation to New Era" is part of a series of events celebrating the 40th anniversary of Thanh Nien Newspaper publishing its first issue.

PHOTO: INDEPENDENCE

Many universities, press and media agencies are interested in the seminar.

PHOTO: INDEPENDENCE

The seminar "Media training from Innovation to the New Era" was held in a series of events to celebrate the 40th anniversary of Thanh Nien Newspaper's first issue (January 3, 1986 - January 3, 2026). This is an opportunity for universities that provide training in journalism and communications to share their orientations for media training, their achievements, innovations, and creativity, as well as their difficulties and recommendations.

3 major orientations for press and media establishments

For journalism and media training institutions, Mr. Khoa My proposed three major orientations. First, strongly shift to a training model linked to practice; increase the amount of practice time; bring students into editorial offices, content studios and media businesses very early.

Second, training digital technology capacity and media product thinking, need to produce multi-platform content; Analyze user data; Apply AI in editing - producing - distributing content.

Third, special attention is paid to ethics - social responsibility - equality and sustainable development. These are humane communication; communication for the community; communication against fake news; communication to protect vulnerable groups.

Source: https://thanhnien.vn/7-dieu-can-co-o-nguoi-lam-truyen-thong-thoi-ai-185251209144030097.htm