A 3D mapping program with the theme "The Quintessence of Learning" at the Temple of Literature - National University. (Photo: Organizing Committee)
This is a necessary step, in line with the national digital transformation trend.
However, the current prevailing understanding of digitizing historical sites largely remains focused on the familiar goal of storage and research. Rarely, some projects have gone a step further by using digital data to enhance the visitor experience, but this is still limited. In reality, after digitization, the exploitation of the data's value needs to be more diverse and effective.
If the focus is solely on storage, many digitization projects easily fall into the familiar process of project development, scanning, data handover, acceptance testing, and disbursement. Thus, the final product is often just files stored in a data system or uploaded to a website. The work is completed only on report, and the value of the digital data has not yet been put into actual operation. Meanwhile, the greatest value of digitizing historical sites lies in its potential to unlock new benefits for heritage assets. This includes the right to reuse data, licensing for exploitation, and packaging it into products to generate transparent revenue from public assets. When developing indicators to evaluate the effectiveness of digitizing historical sites, the concern should not be limited to the number of artifacts digitized.
According to experts, in the current technological context, this is no longer too difficult, but the important thing is the dataset itself, who has the right to use it, the standards, the licensing mechanism, and how any revenue will be allocated. When standardized and well-managed, digital data of historical sites can completely become the foundation for many forms of creativity and exploitation. High-precision 3D models can be used for printing and casting to create miniature versions of architecture; decorative motifs can be used for designing cultural products; structural systems, colors, and materials can help accurately recreate images of historical sites in films, animations, video games, or virtual reality; story maps can provide source material for creative teams in various fields…
Professionalizing the digitization of historical sites will clarify exploitation rights and provide a basis for participation in the creative market. This will open up opportunities for collaboration and exploitation by design businesses, cultural product producers, digital content studios, and the tourism industry. However, managing intellectual property rights related to digital data and images of historical sites is not a simple matter; it requires identifying risks and solutions. Historical sites should be viewed as cultural brands with their own unique identity. Therefore, managing digital data needs to be linked to a set of exploitation rules that define how parties are permitted to use images, motifs, and digital models of historical sites to develop products. Specifically, it is necessary to define quality standards, scope of use, licensing terms, and revenue-sharing mechanisms. When this system of rules is established transparently, the heritage site will be better protected from indiscriminate exploitation, and at the same time, it can proactively participate in the economic flow of heritage.
The objectives of archiving and research are crucial for heritage sites, but the task of digitization needs to be placed within a broader vision to sustainably integrate heritage into the creative ecosystem and cultural market. When discussing the cultural industry, it's also necessary to cite specific figures on revenue from exploiting heritage data, the rate of reinvestment in conservation, the number of creative businesses involved, and economic value… This is the approach of heritage economics to both preserve culture and operate efficiently, becoming a foundation for further spreading its value in the creative economy.
MAI LU
Source: https://nhandan.vn/bai-toan-kinh-te-di-san-post946964.html
Comment (0)