The press contributes to developing Vietnam's tourism brand.

On May 22nd, the Ministry of Culture, Sports and Tourism, in coordination with the People's Committee of Quang Tri province, organized the forum "The Role of the Press in Promoting the Development of Tourism in Vietnam" in 2026.

At the forum, representatives from press agencies, television stations, associations, and tourism businesses focused on discussing key issues related to the role of the press in promoting the national image and developing the Vietnamese tourism brand.

The opinions emphasized the need for innovation in content and communication methods towards a professional, modern, and multi-platform approach in the new era.

Many opinions also affirm the role of the press in communicating policies, creating social consensus, and contributing to the realization of the goal of making tourism a key economic sector of the country.

Mr. Hoang Xuan Tan, Vice Chairman of the People's Committee of Quang Tri province, said that the province has been selected by the Ministry of Culture, Sports and Tourism to host the National Tourism Year - Quang Tri 2027. The province will have many projects, events, and series of activities to promote tourism domestically and internationally; conferences, seminars, and cultural, artistic, and sports events on a national and international scale...

The forum also contributes to improving the effectiveness of tourism communication, building tourism brands, and helping to make Quang Tri an attractive destination on the tourism map of Vietnam and the region.

The forum featured many in-depth presentations, reflecting diverse trends, experiences, and modern communication solutions for promoting Vietnamese tourism, such as: "Digital data and multilingual journalism in promoting Vietnamese tourism" by VietnamPlus online newspaper (Vietnam News Agency); "The role of political journalism in guiding communication for sustainable tourism development" by Nhan Dan newspaper; "Communication and promotion of tourism - experiences and practices in Quang Tri province" by the Department of Culture, Sports and Tourism of Quang Tri province...

Delegates attending the Forum “The Role of Journalism in Promoting Vietnam's Tourism Development” in 2026. (Photo: Thanh Thuy/VNA)

In his presentation "Digital Data and Multilingual Journalism in Promoting Vietnamese Tourism," Mr. Tran Tien Duan, Editor-in-Chief of VietnamPlus Online Newspaper, shared that in the digital age, competition in tourism is not only about enhancing the value or experience of a destination, but also about the ability to be present in the global digital space. In this context, journalism should not only focus on simply reporting news, but also develop multi-platform capabilities, becoming a producer of digital data about destinations...

Mr. Ho An Phong, Deputy Minister of Culture, Sports and Tourism, emphasized that in today's digital age, the press is not only a channel for information and propaganda but also a force for shaping social awareness, leading trends, spreading cultural values, and promoting economic development. For tourism, the press is a "soft bridge" between destinations and tourists; between cultural values and the market; and between the national image and the international community.

The forum focuses on exchanging and discussing practical ideas and proposing innovative solutions to improve the effectiveness of tourism communication in the digital age, contributing to building a professional, attractive, distinctive, and internationally competitive image of Vietnamese tourism.

(VNA/Vietnam+)

Source: https://www.vietnamplus.vn/bao-chi-gop-phan-phat-trien-thuong-hieu-du-lich-viet-nam-post1112036.vnp