To date, the entire Ca Mau province has recognized 119 OCOP products, of which 6 products are recognized as 4-star OCOP products. After being recognized, OCOP products have had a significant growth in value and revenue, contributing to creating stable income for rural labor. In addition to perfecting and improving product quality, market expansion is always an issue of concern to subjects and all levels and sectors.
The application of digital transformation in promoting and consuming OCOP products in Ca Mau province has achieved positive results. Activities such as: buying and selling on e-commerce platforms; non-cash payment; Using electronic invoices, electronic tax payment, barcodes, QR codes to trace origin... are increasingly being applied by subjects and consumers. OCOP products are specialty and typical products bearing the brands of businesses, cooperatives, and production facilities in the province and are available on e-commerce platforms madeincamau.com, Postmart, Sendo, Shopee, Lazada, Tiki, Alibaba, Amazon…
Ms. Tran Thi Xa - Chairwoman of the Board of Directors and Director of Dam Doi Ba Khia Cooperative (Quach Pham Bac commune, Dam Doi district) said: Since participating in the OCOP program, I have had access to platforms digitally, I realized that the market through digital transformation could be larger than I thought. After only a short time of applying online sales via Facebook, Zalo, Tiktok and e-commerce platforms, orders have increased significantly, and the brand of Dam Doi Ba Khia products is better recognized by customers.
According to Ms. Xa, digital transformation has really created a great opportunity for OCOP subjects, selling through social networking platforms will easily attract the market's attention in the online community.
Mr. Khuu Van Chuong, SK NONI Company (Loi An commune, Tran Van Thoi district) said: With SK NONI Company's noni juice product, in addition to finding the market by the direct method as before, it also applies the following methods: We applied the digital platform and achieved many positive results. The amount of goods consumed increased significantly, the market expanded in some localities in the country.
Deputy Director in charge of Ca Mau Province Investment Promotion and Enterprise Support Center (iPEC) Truong Ha Phuong Anh said: Applying technology to promote and consume OCOP products is very necessary. The Center has established a Fanpage to connect and support the consumption of OCOP products in the province, put into operation the province's OCOP product sales channel, helping subjects easily introduce products.
