Local authorities stimulate tourism and boost purchasing power.

Opening of the exhibition "Colors and Flavors of the Highlands".

From May 8th to 10th, the "Highland Flavors" exhibition took place in Moc Son ward, featuring a variety of activities such as: photo exhibitions on "The Beauty of the Country and People of the Highlands" and "The Colorful Culture of the Highland Ethnic Groups"; a display space showcasing "Highland Flavors"; and a folk dance club festival. Son La province was honored to be chosen as the host locality for this program. This cultural activity aimed to introduce and promote the potential for cultural, sports , and tourism development, as well as the traditional cultural identity of the highland ethnic groups, to domestic and international friends, contributing to preserving and promoting national cultural values in the era of integration and development. The event attracted a large number of delegates and local people.

Tourists flocked to buy local agricultural products.

During the same period, on May 9th and 10th, the first Long Phieng Plum Festival in 2026 was inaugurated in Yen Thi village, Long Phieng commune. The festival featured various activities, including: a plum picking competition, a booth display and agricultural product presentation competition, a competition introducing Long Phieng, sports activities, cultural performances showcasing ethnic traditions, and tours and experiences in the plum orchards. Visitors to the festival could tour and experience the plum orchards, directly enjoy fresh plums, and explore the natural landscape and cultural life of the local people. Through the festival's activities, the event contributed to promoting the Long Phieng plum brand, fostering experiential tourism, enhancing the value of agricultural products, and gradually improving the lives of the local people. In the coming period, the province will organize many cultural and tourism activities such as: the Yen Chau Mango Festival 2026, expected to take place on May 29-30, 2026; events celebrating Independence Day and National Day on September 2nd every year… These events promise to continue attracting a large number of domestic and international tourists to Son La. This is an opportunity to stimulate tourism, spread purchasing power, and promote the development of services and trade in the province.

In addition, every year, localities throughout the province organize numerous cultural, sports, and tourism events, creating favorable conditions for promoting the development of trade and services. These events not only serve as platforms for product promotion but also open up opportunities for business networking, investment promotion, and the signing of commercial contracts between businesses, cooperatives, and partners both within and outside the province. At the same time, they provide an opportunity for locals and tourists to experience and purchase quality products at reasonable prices, contributing to stimulating domestic consumption. These events create a vibrant and colorful festive atmosphere in the localities, playing a crucial role in promoting the local image, boosting tourism and trade, and contributing to the province's economic growth.

Diep Huong

Source: https://sonla.gov.vn/tin-van-hoa-xa-hoi/cac-dia-phuong-kich-cau-du-lich-lan-toa-suc-mua-998957