How are foreign milk companies advertising in Vietnam?

Not only domestic milk, many foreign milk brands also advertise their uses in supporting disease treatment and increasing height.

Below are at least 10 typical foreign milk brands that are being promoted in Vietnam, along with notable slogans or advertising messages (focusing on the benefits of increasing height and controlling diabetes):

It is not difficult to see the Abbott PediaSure product on the internet with many advertisements emphasizing its ability to help children increase their height significantly after only 9 weeks. Many pages even post pictures of two babies, one shorter looking at the other with outstanding height. Abbott Nutrition has announced the results of clinical research showing that: PediaSure is clinically proven to help children increase their height by 55% after 9 weeks...

Abbott recommends milk for patients in the STORAGE section (green section), consumers need to be very careful.

Similarly, with Abbott Grow (Grow Gold), a formula milk line with a giraffe logo. The advertisement affirms: Abbott Grow Gold is quality nutrition from Abbott USA, supplementing nutrients to help children grow in height, develop the brain, support a healthy digestive system and increase resistance.

FrieslandCampina Dutch Lady – This long-standing Dutch dairy company has launched the Dutch Lady Tall and Healthy line exclusively for the Vietnamese market, with a slogan that is closely linked to height. “Based on the SEANUTS survey, FrieslandCampina is proud to bring Dutch Lady Tall and Healthy milk, now supplemented with double vitamin D, exclusively for Vietnamese children. Dutch Lady Tall and Healthy milk with vitamin D helps boost calcium absorption so that children can grow taller and healthier” - this company advertises.

Fonterra Anlene – New Zealand milk brand specializing in bone and joint health for middle-aged and elderly people. Anlene attracts attention with a strong message: “Research proves that using milk containing 1200 mg Calcium, 96 mg Magnesium, 2.4 mg Zinc, 9.6 mcg Vitamin D every day helps reduce the risk of osteoporosis in postmenopausal women in 4 weeks. 2 glasses of Anlene provide the nutrients with the above calcium, magnesium, zinc and vitamin D content”.

There was a TV commercial where the son said: “The doctor said my mother was at risk of osteoporosis… so I decided to take Anlene because I heard that Anlene helps reduce the risk of osteoporosis in 4 weeks.” Although the script was controversial, the core message of “4 weeks of stronger bones” was promoted.

Abbott Glucerna is advertised to help control blood sugar well. Glucerna is clinically proven to help control blood sugar well and support immunity. This is considered a special nutritional product for people with diabetes.

Nestlé Nutren Diabetes - Another milk product for diabetics. On the official website, Nestlé introduces this product: "Provides complete nutrition for people with diabetes or at risk of diabetes, helps stabilize blood sugar and helps prevent complications".

It is undeniable that the above foreign milk advertisements bring certain positive values ​​to consumers and the community such as: Raising awareness about nutrition: The messages "rich in calcium, vitamin D helps strengthen bones, increase height" or "low glycemic index, supplemented with nutrients to stabilize blood sugar" have popularized basic nutritional knowledge to the public.

Thanks to advertising, many Vietnamese parents understand the importance of micronutrients such as Arginine and Vitamin K2 for children's height, or diabetics know the concept of GI (glycemic index) of food. These are nutritional science knowledge that not everyone understands, now cleverly integrated into promotional content.

Foreign milk advertising has served as a mass nutrition information channel, providing a wide range of choices and useful knowledge to many families. However, the positive side is only part of the picture.

Eagle

Source: https://congthuong.vn/cac-hang-sua-ngoai-dang-quang-cao-the-nao-o-viet-nam-384396.html