In the beverage industry, many brands have used imagery of mountains, forests, and springs to evoke a sense of "pristine" or "pure" nature, leading consumers to believe in the product's "natural" origins, even when the ingredients or production process don't correspond. (Illustrative image.)
The National Competition Commission has just issued a recommendation urging consumers to proactively read labels carefully, check ingredients and origin, and request sellers to provide documentation proving the green nature of products, to avoid falling victim to "fake green advertising" or "green-laundering" by many businesses today.
In reality, when shopping, people may encounter advertisements with vague images and wording to create the impression that the product is environmentally friendly. For example, products labeled "100% natural" or "completely zero emissions" but which are not actually true. This is dishonest advertising, "fake green advertising," or "green bleaching."
"Green bleaching" leads consumers to pay high prices for products labeled "Green" but which are not actually environmentally friendly. Therefore, the National Competition Commission advises consumers to carefully research information. They can also call the hotline 1800.6838 to promptly report any violations by "fake Green" products.
Source: https://vtv.vn/can-trong-voi-san-pham-bi-tay-xanh-100250925061320834.htm








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