Local Corner space contributes to promoting local products

Connect and support businesses

Bringing Hue enterprises' goods to supermarkets, participating in supply chains to help enterprises take advantage of the network of partner customers to increase sales, optimizing production processes is the goal that the Center has been pursuing recently. In which, supporting enterprises in the province to bring goods to the supermarket system of Aeon Mall, Go Supermarket, Co.opmart is the most obvious mark.

Closely following, accompanying and connecting to support businesses, the Center's leaders have worked directly with the General Manager of Aeon Mall Hue many times on solutions to support local businesses to do business at Aeon Mall Hue. The two sides have reached an agreement to implement the idea of forming a local cultural area with many support policies for businesses to promote and introduce products. As Ms. Nguyen Thi Bich Thao, Director of the Center said, "Local Corner space is the result of a process of accompanying and connecting the province and investors to realize the space of cultural exchange, promoting the image and local specialties to tourists when they come to Hue to visit and experience".

Currently, this area has 7 local enterprises participating in displaying and promoting products, such as Doan Trang embroidery products, Hue specialty jams and spices from Huefarm, Bo Chinh ginseng products from SBC Hoang Gia...

Products displayed at trade promotion activities

Ms. Ho Nhat Phuong, Director of SBC Hoang Gia Co., Ltd. said that participating in the Local Corner space at Aeon Mall is one of the great successes of the enterprise in 2024. Because this is not only an opportunity for enterprises to promote and affirm their brand, affirm the quality of their capacity profile, but also an opportunity for enterprises in the province to reach more customers as well as find investment partners.

Not only supporting the connection to bring products to display at Aeon Mall Hue, through these connection activities, 7 Hue enterprises have also brought products to Aeon Mall Hue Supermarket. In addition, within the framework of trade promotion activities, especially the conference connecting supply and demand between Thua Thien Hue and provinces and cities in 2024, taking place in September 2024, the Center has connected 40 enterprises to sign cooperation agreements to bring products to participate in large supply chains, such as: Go Supermarket, Co.opmart, cooperative economic platform, Auminimart convenience store chain system, Kinh Do Specialty Joint Stock Company; Quang Dien OCOP Product Introduction and Sales Center. Up to now, 9 contracts have been officially signed, bringing Hue enterprises' products to stores and distribution agents. In addition, through connecting Kinh Do Specialty Joint Stock Company with Thai partners, the Center also contributes to promoting some Hue specialty products to the Thai market.

Ms. Nguyen Thi Hue, representative of Kinh Do Specialty Joint Stock Company, shared that lack of capital and experience in trade promotion skills are inherent weaknesses of small and medium enterprises. Therefore, although their products meet standards, it is still very difficult to participate in large supply chains or simply develop markets for their products. Therefore, enterprises need support from policies to support small and medium enterprises, especially support in equipping them with knowledge and skills in trade promotion, connecting markets, supporting machinery, and solutions to optimize production processes, etc.

Innovation for effective support

The reality from the recent trade promotion activities of the Center shows that supporting enterprises is not only limited to the scope of connection at forums, conferences... but has begun to have deeper companionship, supporting according to the needs and difficulties arising in reality of enterprises. Trade promotion activities are diversified from direct, online, online combined with direct methods, which have significantly contributed to helping enterprises bring products further than the scope of the province and towards export. From there, enterprises can easily access and grasp market information, consumer tastes of other countries; proactively register to participate in online and direct trade promotion activities.

Training activities to improve sales skills on e-commerce platforms or training to equip necessary skills and knowledge, connecting with exporting units... are gradually realizing this goal. In particular, the training program "Solutions to improve customer experience on e-commerce platforms" recently organized by the Center has been highly appreciated by the business community.

Mr. Vo Ca Dao, Deputy General Director of OBC Vietnam, commented that the above activities have provided specific solutions and many useful tools to help increase brand recognition and product recognition of enterprises on e-commerce platforms. From there, enterprises have the opportunity to increase interaction, reach potential customers and gain a deeper understanding of customer care methods as well as after-sales strategies, aiming to build brands and reputation with customers.

Ms. Nguyen Thi Bich Thao, Director of the Center, said that with the spirit of providing real support to businesses in the province, especially when Hue becomes a centrally-run city, the Center will build a new phase of trade promotion program in a focused, key direction, not spread out. In particular, priority will be given to supporting typical rural industrial enterprises, OCOP enterprises, small and medium enterprises, innovative start-up enterprises, supporting key product groups of the province to expand the consumption market. Along with trade promotion, the Center also accompanies local businesses better in upgrading and standardizing local products through industrial promotion projects, mobilizing a number of resources to support businesses... to improve product quality and design according to market demand.

The center also conducts surveys, listens to feedback and evaluations from local businesses on trade promotion programs, learns from localities with many successes in trade promotion as well as develops relationships with trade and investment promotion centers in provinces and cities to find the "key" to expanding the market for the Hue business community.

HOANG ANH