Chanel and Dior launch new collections at the Venice Film Festival.

VHO - Without waiting for Paris Fashion Week, major brands like Chanel and Dior took advantage of the Venice Film Festival to subtly launch their new designs, transforming the red carpet and gondolas into outdoor runways.

Julia Roberts (left) and Amanda Seyfried in the same Versace outfit. Photo: Shutterstock

Over the past 10 days, a host of Hollywood stars have been seen wearing unreleased designs from new creative directors.

Under Jonathan Anderson, Dior had Greta Lee and Alba Rohrwacher try on dresses inspired by the legendary bar jacket and a padded-bust navy blue gown.

Meanwhile, Tilda Swinton revealed Chanel's elegant yet playful style under the hand of Matthieu Blazy with white wide-leg trousers and a cropped CC button-down top.

English football star Tilda Swinton in a Chanel outfit. Photo: Getty Images

Timothée Chalamet skillfully evokes Bob Dylan's style in Haider Ackermann's debut collection for Tom Ford. Photo: Reuters

Unlike the strict Cannes or the glamorous Oscars, the Venice red carpet is more "open," giving stylists and stars a chance to experiment. Amanda Seyfried even wore a Versace outfit previously worn by Julia Roberts, considered a move that boosted both sustainability and media attention.

According to fashion expert Henrik Lischke (Grazia), "previewing" the collection in Venice is similar to how Barbie movies do their advertising campaigns: "The more hype, the more attention."

Actress Ayo Edebiri in a Chanel outfit. Photo: Getty

Jacob Elordi wore an all-white outfit by Bottega Veneta.

Greta Lee, star of Late Fame, wore a Dior outfit with striking high heels on the red carpet. Photo: Getty

This strategy also helped new names stand out. Dario Vitale, who was virtually unknown when he took over Versace in April, is now in the spotlight thanks to the unexpected appearances of Julia Roberts and Seyfried.

Mia Goth in a custom-designed Dior outfit.

Alba Rohrwacher in Dior haute couture.

Monica Barbaro wore a Dior outfit.

Not everyone was thrilled. Some felt Versace was too safe, while Anderson's designs at Dior "didn't fit the Hollywood glamour." However, critic Amy Odell stressed: "This is just the appetizer. One or two appearances don't reveal the whole spirit of the collection."

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