Make good preparations to welcome tourists during the Lunar New Year holiday.

To enhance services to welcome tourists to Binh Thuan during the 2025 Lunar New Year holiday, the province's tourism industry has focused on improving the quality of existing tourism products and services. Tourism businesses are currently concentrating on developing new, attractive, and distinctive tourism services to meet changing market demands, add value, and enhance the tourist experience. In preparation for the holiday and the 2025 New Year, the tourism business community in Binh Thuan has also introduced specialized products and services.

Fireworks display to welcome the New Year in Phan Thiet City. (Illustrative image.)

The current reality shows that Binh Thuan not only has advantages in terms of natural beauty and beaches, but also boasts hundreds of high-end, luxurious accommodations, hotels, and resorts capable of meeting the needs of a large number of tourists during peak seasons. In particular, transportation routes connecting Binh Thuan with other localities are quite convenient thanks to expressways. The investment in the provincial transportation system has made connecting destinations and tourist attractions faster and easier. Furthermore, Binh Thuan province has successfully implemented cooperation and linkage programs with several provinces and cities domestically and internationally, and actively participates in many national-level tourism events. In addition, the province's tourism industry has deployed information technology to provide lists and information on destinations in Binh Thuan using the Map 3D/360 application of the Ho Chi Minh City Department of Tourism to promote tourism in the most potential tourist market in the country. The province currently has over 584 operating accommodation establishments with a total of 17,052 rooms. Over 63 establishments with 5,538 rooms have been officially classified. There are approximately 15 licensed travel agencies, including 9 international travel agencies and 6 domestic travel agencies. Simultaneously, the province is developing both domestic and international tourism, strengthening linkages and cooperation between Binh Thuan and other localities in Vietnam and countries around the world , and between the tourism sector and other sectors, to attract tourists to Binh Thuan during this period.

To build a tourism brand positioning strategy for Binh Thuan and develop the Mui Ne tourism brand, the province's tourism industry is currently stepping up its efforts in promoting and developing the domestic tourism market, fostering regional cooperation, and expanding the international tourism market, especially targeting tourists from the European Union, the Russian Federation, North America, the Middle East, South America, North Asia, and Southeast Asia. Simultaneously, it is focusing on training and improving the quality of its tourism workforce, from state management and tourism administration to tour guiding, foreign languages, business culture, communication skills, etiquette, and technology application. In particular, it is intensifying efforts to promote and introduce tourism products through various media channels, as well as developing promotional programs, incentives, and gifts to attract tourists.

To ensure a successful arrival of tourists to Binh Thuan during the 2025 Lunar New Year, relevant departments, agencies, and local authorities have made thorough preparations to guarantee security and safety in tourism activities, and to organize thoughtful, friendly, and hospitable welcomes for visitors. Simultaneously, they have conducted inspections of tourism businesses to ensure strict compliance with tourism laws and regulations.

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