Hanoi tourism accelerates to welcome large influx of visitors at the end of 2025

Hanoi promotes year-end tourism development with many new products, major events and regional links to maintain growth momentum and enhance experiences.

By 2025, Hanoi is aiming to not only increase the number of visitors but also affirm its position as the leading tourist center in the country, worthy of being a civilized, attractive and unique destination.

Positive growth results

In the first 9 months of 2025, Hanoi welcomed more than 26 million visitors, an increase of nearly 24% over the same period in 2024 ; total revenue from tourism reached nearly 98.4 trillion VND, an increase of more than 20% over the same period last year. This is an impressive result, continuing to affirm the strong resilience of the capital's tourism industry after the global recovery period.

In addition, the system of tourism facilities and services has also been significantly expanded and upgraded. The whole city currently has nearly 3,800 tourist accommodation establishments with more than 71,000 rooms, nearly 2,700 travel agencies and businesses, and more than 9,400 tour guides in operation, creating a professional service network, well meeting the increasingly diverse needs of domestic and foreign tourists.

Since the beginning of the year, Hanoi has continuously created attraction with many large-scale tourism events such as the Hanoi Tourism Gift Festival, promotional programs at the Vietnam International Tourism Fair - VITM Hanoi, activities to celebrate the 80th anniversary of National Day September 2, and many domestic and foreign tourism promotion programs.

At the Vietnam Tourism Awards 2025, Hanoi made a strong impression with many honored units, spread across 11 categories from travel, accommodation, transportation, restaurants, spas to training, creative products and community destinations.

In the first 9 months of 2025, Hanoi welcomed more than 26 million visitors. (Photo: VNA)

Festival programs and plans

From October 10-12, 2025, the "World Cultural Festival" organized by the Ministry of Culture, Sports and Tourism in coordination with the Ministry of Foreign Affairs and the People's Committee of Hanoi City at the Thang Long Imperial Citadel Heritage Center

In addition, Hanoi city has just planned to adjust and supplement a number of tasks in Plan No. 157/KH-UBND dated June 6, 2025 of the City People's Committee on organizing the Thang Long-Hanoi Festival in 2025.

Specifically, the city decided to temporarily suspend the 2025 Red River International Music Festival and the Masquerade Ball - Heritage Connection to avoid overlap and ensure the highest quality of the program. Instead, add and adjust artistic activities such as: The art program "Eternal Moment" held on November 8, 2025 at the Hanoi Museum, expected to invite Swiss composer Dominique Barthassat to perform with Hanoi's creative community groups. "Hanoi Puppetry Festival" held on November 8, 2025 at the Ba Kieu Temple Flower Garden Area.

The series of activities "Heritage Convergence" at the Temple of Literature - Quoc Tu Giam, including traditional and contemporary music performances. Space to display traditional craft products of the three capitals (Thang Long, Hue, Hoa Lu) and the Central Highlands provinces; Introducing the culinary culture of Hanoi Flavors, Experience creative handicrafts and designs.

Khue Van Cac (Temple of Literature - Quoc Tu Giam) attracts tourists with its lighting effects and traditional art performances. (Photo: Dinh Thuan/VNA)

Adding 15 cultural heritage performance activities in wards and communes of the City including: Bai Bong Dance (Phu Xuyen), Bong Dance (Thanh Liet), Chu Dong Tu Festival - "Thien ha thai binh" word curtain (Gia Lam), Thuy Linh Wrestling Festival (Hoang Mai), Sitting Tug of War at Tran Vu Temple (Long Bien), Boat Rowing (O Dien), Dao Thuc Puppetry (Dong Anh), Thach Xa Puppetry, Binh Phu Puppetry, Chang Son Puppetry (Tay Phuong),...

In addition, new activities were also added: "Thanh Tan Hanoi" painting exhibition, "Oh Hanoi" art program, "Heritage and Future" educational exhibition, water puppetry performance at Giam garden, 10th anniversary of the Tug of War ritual and game being recognized by UNESCO as an intangible cultural heritage of humanity...

The city will also invite Hue City, Ninh Binh Province and the Chinese and Korean Embassies to select special cultural performances to participate in the performance, thereby enhancing international exchange.

Related wards and communes such as Hoan Kiem, Cua Nam, Van Mieu - Quoc Tu Giam, Ba Dinh, Long Bien, Phu Xuyen, Thanh Liet, Dong Anh, Gia Lam... will coordinate to organize heritage activities, and at the same time deploy visual propaganda for people to participate and respond to the Festival.

With its large scale, diversity in artistic and heritage activities, and the participation of international friends, the Thang Long - Hanoi Festival 2025 promises to become a unique cultural event, honoring traditional values ​​and promoting the image of the capital to domestic and foreign friends.

Sustainable development for impressive finish

In the last months of the year, Hanoi Tourism focuses on maintaining growth momentum, improving management and service quality, aiming for professional, sustainable and modern development.

At the same time, the capital promotes the development of unique, high-quality tourism products that are suitable for domestic and international market trends and needs in order to build its own brand and create more experience space for tourists. Regional tourism routes are also researched and built, creating a complete product network between Hanoi and neighboring localities to diversify choices and extend the length of stay of tourists.

Along with product development, Hanoi has stepped up tourism promotion both domestically and internationally in many creative forms; taking advantage of digital platforms and social networks to spread the image of modern, dynamic and integrated tourism in the capital.

The Capital Tourism also promotes digital transformation in tourism, builds a smart tourism ecosystem, standardizes data and encourages businesses to apply modern technology in promoting and introducing products.

Human resource training, vocational skills training and civilized tourism behavior continue to be focused on, contributing to improving service quality.

In particular, Hanoi prioritizes planning and investing in developing tourism infrastructure in a synchronous, professional and modern direction, contributing to improving the experience and satisfaction of domestic and foreign tourists.

The last months of the year are not only the "golden season" of the Capital's tourism, but also the time for Hanoi to affirm its mettle and stature. With careful preparation, a spirit of innovation and a solid foundation, Hanoi is confidently entering the peak tourist season, promising an impressive finish in 2025, worthy of its position as the country's leading destination./.

(Vietnam+)

Source: https://www.vietnamplus.vn/du-lich-ha-noi-tang-toc-don-dong-khach-lon-dip-cuoi-nam-2025-post1069402.vnp