OCOP Program - Creating value chain, enhancing products

Although it is not a locality with much potential and advantage for large-scale agricultural and rural economic development, in recent years, along with the effective implementation of the new rural construction program (NTM), advanced NTM, the agricultural restructuring program; especially after 4 years of implementing the One Commune One Product Program (OCOP), it has created a new vitality in the development of agricultural and rural economy in Ha Nam.

Forming multi-value products

According to the Department of Rural Development (Department of Agriculture and Rural Development), after more than 4 years of implementing the One Commune One Product Program, up to now, Ha Nam has 92 OCOP products with 3 stars or more from 46 entities. Specifically: Duy Tien town 32 products; Phu Ly city 18 products; Ly Nhan district 9 products; Binh Luc 11 products; Thanh Liem 14 products; Kim Bang 8 products... In 2023 alone, the whole province has 49 product ideas registered to participate in the Program from 38 entities. In August 2023, the Department coordinated with the Program's consulting unit to review and select feasible product ideas to submit to the Provincial People's Committee for approval of products participating in the OCOP Program in 2023.

OCOP Program Creates a value chain to enhance products — **The earthenware jar products of Lien Kiem Ceramic Production Facility (Quyet Thanh - Kim Bang) were recognized as OCOP in 2022.**

Mr. Nguyen Hai Dang, Head of the Department of Rural Development, commented: Most of the OCOP products that are ranked ensure quality, are diverse in design, packaging, and ensure conditions and regulations on stamps, labels, and product traceability. Many establishments and enterprises with OCOP products that have achieved 3-star provincial level or higher after being recognized have built marketing strategies, promoted propaganda and promotion activities, so they have become known to many consumers, such as products: Grass carp floss, Tilapia fish cake of Hai Dang river aquaculture cooperative; Pasteurized fresh milk, Black sticky rice yogurt of Moc Bac Dairy and Cow Breeding Joint Stock Company; Cheu village rice paper; Vermicelli, glass noodles, pho, moringa rice paper of Morice Noodles Vietnam Co., Ltd.... In particular, some products have been introduced to clean food stores in and outside the province, Vinmart supermarket system such as clean vegetables of Phu Van Organic Agricultural Products Cooperative, Cat Lai Agricultural Products Cooperative, dairy products of Muc Dong farm, Moc Bac Dairy and Dairy Cow Breeding Joint Stock Company, Cheu village rice paper; Products of Mai Chi Food Joint Stock Company's branch in Ha Nam have been introduced to Thanh Do supermarket system, Soi Bien Clean Food store chain... Thanks to that, the output and sales revenue of these products have increased compared to before the recognition of OCOP products.

After more than 4 years of implementation, it can be affirmed that the OCOP Program has had positive impacts on the development of new effective production models, the development of traditional products in a specialized direction, helping to form clean agricultural production areas, high-tech agriculture associated with value chains, the application of new scientific and technological advances contributing to improving quality, bringing high efficiency in the production of agricultural products; at the same time, having positive and clear impacts on rural economic development. Through the implementation of the program, it has contributed to the transformation from small-scale agricultural production to production in the direction of value chain linkage, according to standards, regulations, traceability and market demand. Arousing the potential of land, products, comparative advantages, especially regional cultural values to form integrated "multi-value" OCOP products, linking agricultural development with services and tourism. From the implementation of the OCOP program, many localities have planned areas of specialty materials, developed rural industries, especially preserved and developed many traditional craft villages. Forming many OCOP products associated with the role of an “ambassador” to convey humanistic product stories of the region.

Continue to promote the role of "leverage"

Although the OCOP Program is considered a "new wind" in the development of agricultural and rural economy, due to limitations in financial support; the role of participation of commune-level authorities in some localities is still vague; the subjects participating in the program are still hesitant and inflexible, mainly households and cooperatives with small-scale production, weak linkage in the value chain; the application of science and technology is still limited; intellectual property issues for OCOP products have not been given attention... so the Program has not yet achieved the expected goals.

Therefore, to overcome the above difficulties and shortcomings, according to Mr. Tran Quyet Thang, Head of the Department of Agriculture and Rural Development of Thanh Liem district, in the coming time, the OCOP program needs to focus on developing products according to the value chain based on the strengths and advantages of local raw materials, culture and indigenous knowledge according to the "local product axis of villages and communes". In particular, focusing on developing specialties, traditional products, promoting cultural values, forming integrated multi-value products associated with advantages in production conditions, local cultural values, especially products of craft villages, traditional crafts, rural tourism services. Promoting the development of processed products, deep processing associated with local raw material areas, culture and indigenous knowledge. Along with that, it is necessary to promote training and coaching activities, focusing on skills in production organization, management, innovation, product creation, quality management, food safety, skills in packaging design, product labeling and design, intellectual property, traceability along the value chain, marketing and market development.

In particular, the agricultural sector must coordinate with localities to innovate training and guidance methods in the direction of developing products based on community resources. In particular, focus on and improve the quality of OCOP product management. In particular, promote the monitoring and inspection of products after they have been evaluated and classified, especially in terms of quality and food safety. Review, inspect, evaluate and classify products after the recognition period expires to raise awareness and responsibility of entities towards consumers; promote trade promotion activities, connecting supply and demand for OCOP products through forums, exhibitions, honoring events, etc.

Also on this issue, Mr. Nguyen Hai Dang, Head of the Department of Rural Development, added that the agricultural sector has been implementing synchronous solutions so that the OCOP Program can continue to promote its role as a "lever" in local economic development, promote the development of agricultural production in the direction of goods, contributing to job creation and increasing income for workers in rural areas. However, for products that have been recognized as 3 stars or higher, it is necessary for localities to pay attention to supporting investors to expand production, apply science and technology, especially in the preservation and processing stages, connect and expand product consumption markets to develop OCOP products; build product brands (register collective trademarks, protect trademarks, Ha Nam certification trademarks, geographical indications) to increase product value. In addition, localities also need to focus on developing products according to the value chain based on the strengths, advantages of raw materials and cultural identity of the region. Focus on developing craft village products, potential products associated with advantages in production conditions, unique cultural values to soon turn OCOP products into large-scale commodities. From there, build and form "destinations" for OCOP products associated with tourism centers and cultural activities to promote trade and product markets towards export.

Minh Thu

Source