On February 17, in Hanoi, Minister of Agriculture and Rural Development Le Minh Hoan chaired an early spring meeting with agricultural entrepreneurs and units operating OCOP product introduction channels on the e-commerce platform. death. The theme of the meeting is "From experiential economic thinking towards a higher value ladder in the Vietnamese agricultural product chain".
In the spirit of shifting from agricultural production thinking to agricultural economic thinking, Minister Le Minh Hoan said that the current trend of producing goods and trading in services focuses on human factors, especially people. consumers' emotions, towards spirituality rather than materiality. For example, in Thailand, consumers in this country are currently introducing the concept of "happy eating", "happy food"... Products are researched from packaging, images, graphics to target customers. .
The same product is medicine or food, drinks... for the elderly, but businesses target young people who want to buy it as gifts for their grandparents and parents with the words printed on the outside of the packaging "glasses for grandparents", "Respect to parents". "In business, don't just focus on getting customers' money, you have to get the customers' hearts," Minister Le Minh Hoan shared.
VAN PHUC
