Ready to spend money
Baby Three is a toy originating from China, consisting of plush characters with round faces and a variety of expressions and appearances. They are often designed with diverse themes such as festivals or collections like Journey to the West or the 12 zodiac animals. Although only recently introduced to Vietnam a few months ago, they have attracted the curiosity and affection of young people, creating a trend of buying Baby Three toys.
What makes this hobby unique is that neither the buyer nor the seller can know in advance what character is inside the box, or what its appearance and expressions will be like. With rare, limited-edition versions, this creates an even greater urge for players to spend money to hunt down and own the product.
Walking through gift and accessory shops from the city to the countryside in Hai Duong , it's not difficult to spot blind boxes containing Baby Three products displayed in prominent locations and occupying a large area of the store. After school hours and in the evenings, these shops are bustling with customers, mostly young people.
Representatives from several stores said they regularly update themselves on current trends and fads among young people in order to import products for sale. Many trends last for a relatively short period, only a few months, and failing to keep up means missing out on business opportunities. Moreover, the price of Baby Three toys is quite high, ranging from 100,000 VND to several million VND.
Not only 3-4 year olds, but also students, and even many adults are curious about and enjoy this product. Many parents are surprised to see their children, even those in preschool, able to distinguish and readily name the popular Baby Three products currently available.
Mr. NVD in Kim Xuyen commune (Kim Thanh district) is having a headache because his 5-year-old daughter keeps asking to buy a Baby Three toy. Previously, his daughter had also asked for items like clothes printed with Labubu and Capybara characters. Mr. D. bought a Baby Three toy for nearly 300,000 VND to fulfill his daughter's wishes.
Nguyen Van Khanh (18 years old) from Thanh Binh ward (Hai Duong city) said: “The feeling of anticipation when unboxing and owning these cute, fragrant characters is very exciting. What impressed me most was Baby Three's eyes with many different expressions such as crossed eyes, teary eyes (about to cry), watery eyes… Unboxing rare characters made me even more excited.”
Some people own one or two Baby Three figures, while others are willing to spend nearly ten million VND to collect dozens to satisfy their passion. On social media, many people post ads selling their Baby Three figures because they opened duplicate characters or randomly received characters they didn't like.
According to a report on Baby Three products by an online shopping data analytics platform, Vietnamese consumers are spending over 9 billion VND per month on this type of entertainment merchandise on e-commerce platforms.
Consider
Ms. Nguyen Thi Hue, residing in Hai Tan ward (Hai Duong city), has a son in the 3rd grade. She often hears him talk about his classmates having Baby Three toys. One time, while walking past stores selling Baby Three, her son exclaimed, pointing at the store and demanding to buy one for himself. Instead of immediately fulfilling his request, Ms. Hue used a comparison to help him visualize the cost. She told him that the price of the toy was equivalent to her daily earnings, two days' worth of family food, and the cost of two 3D drawing pens that he liked. After that, her son stopped asking for it. “I’m very happy that my son understood and didn’t ask for that toy anymore. Spending a few hundred thousand dong on a stuffed animal that he might get bored of quickly seems a bit wasteful,” Ms. Hue said.
Undeniably, trends bring excitement and novelty, such as tearing open blind bags or opening blind boxes, giving the user a sense of discovery and conquest. However, this trend is also controversial, as purchases made solely to satisfy curiosity can lead to waste. Once the trend fades, these products will gradually fall into oblivion.
Furthermore, the market is currently flooded with counterfeit and imitation toys of unknown origin, which may pose a health risk to users, especially children, and cause various other negative consequences for society. Given children's immature psychology, this trend can create psychological impacts such as feelings of being left behind due to not keeping up with the trend, or disappointment upon receiving unsatisfactory products, leading to a tendency to buy even more.
Stuffed toys themselves are not bad, but spending a lot of money on many of them can lead to waste and potentially negative impacts on children's psychology. Therefore, when choosing toys, parents need to consider the safety of the materials and their psychological impact. Young people also need to have a discerning eye and choose creative products, avoiding potential risks.
NGA TRANGSource: https://baohaiduong.vn/con-sot-baby-three-o-hai-duong-405098.html
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