The Year of the Snake 2025 marks the journey of more than 17 years that Piaggio Vietnam Co., Ltd. has accompanied Vinh Phuc . With scooters and two-wheeled motorcycles from famous brands such as Vespa, Piaggio, Aprilia, Moto Guzzi, possessing modern technology, sophisticated design with bold Italian style, creating a modern life for customers.
Piaggio Vietnam Co., Ltd. (Binh Xuyen Industrial Park) continuously introduces new high-quality vehicle models to the market. Photo: The Hung
In 2024, Piaggio Vietnam Co., Ltd. continued to develop and achieved noble awards such as top 50 typical foreign direct investment (FDI) enterprises in Vietnam; best workplace in Asia; top 500 largest enterprises in Vietnam; Certificate of priority enterprise from the General Department of Customs. Mr. Gianluca Fiume, General Director of Piaggio Vietnam, was awarded the medal "For the cause of the Planning and Investment sector in Vietnam" by the Ministry of Planning and Investment.
Mr. Gianluca Fiume, General Director of Piaggio Vietnam and Chairman of Piaggio Asia Pacific said: For Piaggio, each two-wheeled vehicle is not only a means of transportation, but also brings special experiences through design and sophisticated Italian craftsmanship. We are committed to improving the quality of life through outstanding products, bringing great motorcycle riding experiences to customers, along with perfect service and optimal quality.
As the leading European motorcycle manufacturer in Vietnam and the region, Piaggio always strives to develop its brand and products, continuously innovate technology, create uniqueness in design, and focus on quality and safety. At the same time, our strategy also focuses on investing in human factors, including the entire community of company employees and users in Vietnam.
In 2007, when first arriving in Vietnam, Piaggio Group recognized the potential of the S-shaped strip of land and decided to choose Binh Xuyen Industrial Park as the location of Piaggio's headquarters in the Asia-Pacific region. This strategic decision not only demonstrated a strong determination to connect, but was also a breakthrough step of the Group among a series of foreign enterprises at that time.
After 1 year of operation, Vinh Phuc has become the headquarters of the Asia-Pacific region. By 2012, the company expanded its production headquarters, inaugurated an engine factory with advanced technology through increasing the localization rate and export turnover. In particular, the factory complex in Vinh Phuc plays the role of Piaggio's production headquarters in the Asia region. Including a two-wheeled vehicle assembly plant and an engine factory with the world's leading scale, the only research and development center in the region has produced scooters and two-wheeled motorcycles of famous brands Vespa, Piaggio, Aprilia, contributing to the development of the group's main markets in Asia, including Indonesia, Malaysia, Japan, Philippines, Thailand, Taiwan, Vietnam and markets in Europe and America.
With the strategy of “Flawless”, in which people are placed at the center, the company maintains its commitment to production and business goals, focusing on two-wheeled motorbikes and engines for the Vietnamese market and for export; combining technology and engineering elements and embedding emotional values into them to create complete and unique products; innovating technology, unique in design, meeting the high standards of customers.
In particular, within the framework of the “Green Economy Exhibition and Forum 2024”, organized by the Ministry of Industry and Trade in coordination with the European Business Association in Vietnam, Piaggio Vietnam introduced 3 breakthrough technology solutions, designed to meet the increasingly diverse needs of consumers and in accordance with the environmental standards of the 21st century, namely Vespa Elettrica, Piaggio 1, Gita. These are vehicles that perfectly combine performance, elegance, and environmental friendliness.
Along with that, the company always builds a working environment for employees so that everyone is recognized, respected, and freely creates unique products; creates job opportunities, ensures stable and sustainable income for the local workforce; strives to fulfill community responsibilities, actively participates in many social security activities in Vinh Phuc province, contributes to improving the quality of life and supports the overall social development of the region.
Continuing the successes, especially the awards achieved in 2024, the year of At Ty 2025, Piaggio Vietnam is committed to continuously improving technology, standards, developing, providing the market with scooters that are not only high quality but also bring meaningful emotional values to users; focusing on 6 Ps in business "Products, points of sale, advertising, price, positioning and especially people", this is the decisive factor, creating the unique value of Piaggio Vietnam; training, fostering and improving professional qualifications for workers, meeting the requirements of the economic integration period... making important contributions to the socio-economic development of the province.
Mai Lien
Source: https://baovinhphuc.com.vn/Multimedia/Images/Id/122955/Cong-ty-Limited-of-Piaggio-Viet-Nam-kien-tao-cuoc-song-hien-dai
Comment (0)