Diverse forms of tourism promotion

Tourism promotion is essential for showcasing the image of the tourism industry, attracting tourists, and increasing revenue, playing a key role in promoting sustainable tourism development. In Thai Nguyen, tourism promotion activities have been carried out in many diverse forms in recent years. A prominent example is the organization of cultural and tourism festivals, using culture and art as a bridge to attract tourists.

In 2025, Thai Nguyen will strengthen its tourism promotion and development efforts, including many activities related to tea culture.

The Thai Nguyen Tea Festival - Fragrance and Beauty, organized by the province, will take place in late December 2025. With many diverse activities, the festival is not only an opportunity to introduce tea products and culture, and connect consumers, but also marks an important starting point in the process of preparing a dossier on Vietnamese tea culture to be submitted to UNESCO for inscription on the List of Good Practices for the Protection of Intangible Cultural Heritage under the 2023 Convention. At the same time, it affirms the cultural identity of Vietnamese tea and promotes the image of Thai Nguyen's land and people to the world , linked to heritage preservation and the development of culinary tourism.

Ms. Nguyen Thi Linh, from Hanoi , shared: "Through the media, we learned about the time and location of the festival as soon as it was about to take place. Therefore, I and a group of friends planned to participate and experience the activities at the festival. The distance wasn't too far, transportation was convenient, and everyone in the group enjoyed activities like tea processing, tea brewing, and tea tasting… I believe that organizing festivals like this helps Thai Nguyen attract more tourists."

Furthermore, to increase awareness of Thai Nguyen among tourists, in 2025 the province will organize a tourism promotion conference in Hanoi and eight northeastern provinces, coinciding with the 21st Ho Chi Minh City Tourism Festival; hold a provincial tourism stimulus conference; and organize seminars on the potential and advantages of Thai Nguyen's tourism development. In particular, it will intensify activities to promote and disseminate tourism information.

According to Ms. Vu Thi Thu Huong, Deputy Director of the Department of Culture, Sports and Tourism, the impressive highlight of this work last year was Thai Nguyen's publication of the photo book "Experiencing the Land of Tea, Rich in Identity," the printing of brochures on the preservation of intangible cultural heritage, and the installation of promotional signs at tourist destinations.

Activities at the Xinjiang Spring Tea Festival attract a large number of visitors.

In addition, the effective promotion of Thai Nguyen tourism was maintained on the Thai Nguyen tourism website, the Smart Tourism Portal, and various social media channels. Accordingly, specialized agencies compiled 180 news articles, 950 photos, and 105 video clips promoting Thai Nguyen tourism, which were posted on the Smart Tourism Portal, the Thai Nguyen Tourism Website, and the units' social media channels, attracting over 5,885,000 visits…

It can be seen that, in recent times, Thai Nguyen's tourism promotion and marketing activities have been quite effective. This has not only helped to position the image and convey messages about the value and cultural identity of the province, but also encouraged more tourists to visit Thai Nguyen, increasing revenue from accommodation, food, transportation, and shopping services. In particular, it has contributed to sustainable socio-economic development by creating jobs for local workers, alleviating poverty, promoting economic transformation; contributing to the preservation and promotion of cultural values ​​in the province, attracting investment, and fostering international cooperation…

Source: https://baothainguyen.vn/van-hoa/du-lich-thai-nguyen/202603/da-dang-hinh-thuc-xuc-tien-du-lich-3051078/