According to the Da Nang Department of Tourism, data from Agoda (a globally popular online booking application) shows that American tourists search for information about tourism in Da Nang the most.
Agoda collected information and data from online platforms, showing that Da Nang was the most searched-for city by American tourists in January 2025, surpassing Tokyo (Japan) and Bangkok (Thailand).
According to Agoda, in 2024, the top 5 most searched cities by American travelers were Tokyo, Bangkok, Seoul (South Korea), Manila (Philippines), and Hong Kong (China).
However, in January 2025, Da Nang City ranked among the top 5 cities of interest to North American tourists.
Tourism activities at Da Nang beach attract visitors.
PHOTO: TRIEU PHAM
Searches for Da Nang from American tourists surged by 1,538% year-on-year in 2024, the most impressive growth among top destinations searched on Agoda.
Not only Da Nang, but on Agoda, Vietnam has become the most searched destination for American tourists, rising from 4th place in 2023 to number 1 in 2024 on the list of destinations of interest to American travelers.
This strong growth is also consistent with the Vietnamese government's strategy, which aims to welcome 1.3 million American tourists by 2028 and place the US among the top three source markets for tourists to Vietnam.
Da Nang city leaders are stepping up efforts to promote cooperation with the US in key areas.
PHOTO: BAO DUY
In addition, American tourists are currently Vietnam's second-largest source market, after South Korea, according to Agoda's accommodation search data.
In 2024, Da Nang City welcomed nearly 11 million overnight visitors, including 4.1 million international tourists.
In terms of the structure of international tourists staying in Da Nang, visitors from the United States ranked 6th among the top 10 international tourist markets in Da Nang City, accounting for 4.21%.
Tourists from the US and North America are part of Da Nang's attraction strategy, with a plan to promote the opening of international flight routes.
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