Scene of the ceremony announcing the Program to stimulate demand and attract tourists to Da Nang in 2024.
Speaking at the ceremony, Vice Chairman of Da Nang City People's Committee Tran Chi Cuong said that in 2023, Da Nang tourism industry recorded quite impressive results and was a bright spot in the city's economic development.
In the first quarter of 2024, tourism activities have achieved positive numbers with the number of visitors served by accommodation establishments estimated at more than 1,88 million, an increase of 23,4% over the same period in 2023. Accommodation, food, and travel revenue in the first quarter of 2024 is estimated to reach more than 7,6 trillion, up 25,6% over the same period in 2023; Of which, accommodation and travel revenue is estimated to reach more than 3,7 trillion VND, an increase of 46,2% over the same period in 2023.
On average, there are more than 100 domestic and international flights to Da Nang every day. That has shown the great efforts of all departments, branches, localities and especially the community of tourism service businesses.
In 2024, the City People's Committee assigned the Department of Tourism to preside and coordinate with departments, branches, People's Committees of districts and Tourism Association to implement the Program to stimulate demand and attract tourists to Da Nang 2024 - Enjoy Danang 2024 , contributing to the goal of welcoming 8,42 million tourists in 2024, accompanying businesses to effectively exploit tourist sources through introducing product packages to enjoy Da Nang's unique tourism: events - festivals, night tourism, culinary tourism, wedding tourism and MICE tourism.
“To effectively implement the Enjoy Danang 2024 program, the City People's Committee requests the Department of Tourism and related units to coordinate closely in controlling prices, service quality, ensuring security, safety and availability. many attractive stimulus products, increasing the experience for tourists when coming to Da Nang, to contribute to building the image of a safe, unique and hospitable Da Nang destination," Mr. Cuong emphasized.
Mr. Tran Chi Cuong, Vice Chairman of Da Nang City People's Committee spoke at the ceremony.
Speaking at the event, Mr. Ha Van Sieu, Deputy Director of the Vietnam National Tourism Administration highly appreciated Da Nang City's initiative to organize a program to stimulate demand and attract tourists to Da Nang in 2024.
This is an important and timely event and program of the city to promote domestic tourism, increase more experiences for tourists, in anticipation of the Hung King Commemoration holiday, April 30 - January 4 1 and the upcoming summer tourist season.
The program also shows the efforts and determination of the government and local business community when for the first time organizing stimulus and supporting tourists right during the peak domestic tourism season.
“Believe that, with the participation of local authorities and the business community, this tourism stimulus program will create good effects, bringing memorable experiences to tourists by creating creating new attractive tourism products, building a civilized tourism environment," Mr. Ha Van Sieu shared.
Mr. Ha Van Sieu, Deputy Director of the Vietnam National Tourism Administration highly appreciated Da Nang City's initiative to organize a stimulus program and attract tourists to Da Nang in 2024.
According to the Da Nang Department of Tourism, in 2024, Da Nang city will bring visitors a series of unique events and festivals such as: Brazil - Vietnam Football Festival 2024, Da Nang International Fireworks Festival, Danang Enjoy Festival, Vinfast Iron Man 70.3 Vietnam, Danang International Marathon 2024, 13th Southeast Asian Student Sports Festival, International Street Art Festival, Danang Beer Festival, BRG Open Golf Tournament Championship, Da Nang Asian Film Festival, Da Nang Festival - Welcome New Year, ...
Besides, visitors will have the opportunity to increase their experience and explore Da Nang with attractive night tourism products such as: Charming shows, Ao Dai shows; Han River cruise program at night on tourist boats and tourist cyclos; Watch the Dragon Bridge spew fire and water; Night music entertainment programs at 5-star hotels, music venues, bars, clubs...; Activities of tourist streets and night markets: An Thuong Tourist Street, Son Tra night market, Helio night market, My An night beach...
Representative of Sun Group announced the Da Nang international fireworks festival - DIFF 2024.
Along with unique tourism products (events - festivals, night tourism, wedding tourism, MICE tourism and culinary tourism), many new tourism products in 2024 will be launched in stages to serve customers. serving tourists' needs: Water music performance; Water puppet show (Cultural Show); Water motorbike and flyboard performance with sound, light and fireworks effects (Danang River Show);
Opening Bach Dang walking street and piloting nightlife services on Nguyen Van Troi bridge and the East bank park at the foot of Nguyen Van Troi bridge with many fun activities, entertainment, check-in, traditional art programs, modern...combining enjoying street food and admiring the beautiful scenery of Da Nang at night; Program to enjoy traveling to Da Nang by tourist train (Danang Wow Train), Hue - Da Nang tourist train "Connecting the heritage of the Central region" with many unique experiences; Culinary experience tour (Danang Food Tour) promotes typical culinary products, introducing tourists to delicious dishes that must be tried when coming to Da Nang.
Ba Na Hills tourist area is vibrant at night with many unique experiences for tourists.
With the desire to increase the experience for tourists coming to Da Nang, the Enjoy Danang 2024 program offers more than 10.000 free vouchers and discounts, total value equivalent to 5 billion VND for tourists.
In particular, the city gives priority to giving 2000 free tickets to watch the Da Nang International Fireworks Festival to tourists when registering to buy Da Nang tourism services/products on online platforms (Kkday and Traveloka), on the website Program website (enjoydanang.vn), social networking sites of Da Nang tourism, participate in minigames/lucky spins at Da Nang tourist information counters (Domestic arrival terminal, International arrival terminal, Center Support for tourists in Da Nang city) and gifts for the first 100 couples choosing Da Nang to hold their wedding/wedding anniversary/honeymoon vacation.
For tourists to have more options for their journey to explore Da Nang, combo packages to enjoy Da Nang include combo Enjoy Da Nang by train and combo Enjoy Da Nang - Compete at Iron Man 70.3 Vietnam offered by tour companies. operating in Da Nang, especially visitors can hunt for free vouchers/preferential prices to experience sightseeing, accommodation, dining, entertainment, shopping, etc. services at the Week Program gold – Receive thousands of incentives on the Program website (enjoydanang.vn).
Tourists watch the Dragon Bridge spew water and fire.
To meet the needs of tourist markets, improve the quality of transportation services and diversify tourism products, Da Nang Department of Tourism signed a cooperation agreement with Vietnam Railway Corporation and Vietnam Railways Corporation. Sun Group develops train tourism products, increasing vehicle choices for tourists when coming to Da Nang; Signed a cooperation agreement with Vietnam Airlines, HG Vietnam Investment and Development Joint Stock Company and Asia Destination Management Joint Stock Company in joint promotion, communication, and attraction work. Key domestic and international markets (China, Korea, India, Thailand, Japan, Singapore, Malaysia...) to Da Nang; Signed a cooperation agreement with Kkday Vietnam Co., Ltd. and Traveloka Vietnam Co., Ltd. to accompany in communication activities of the Enjoy Danang Program to domestic and international markets through online platforms to increase customer experience. tourists when coming to Da Nang.
With many new, attractive features and diverse choices for target market segments, contributing to the goal of about 8,4 million domestic and international visitors to Da Nang in 2024, the tourism industry The city will promote a synchronous and effective promotional communication campaign, spreading the image of an attractive, safe and hospitable Da Nang destination for tourists to enjoy and share moments and emotions. , interesting experience about Da Nang./.
