Overview of the training course.

Talking about the concept of Martech, Dr. Vu Viet Anh, Head of Martech Village, said that Martech, also known as Marketing Technology, is a marketing term used to refer to the integration of marketing and technology activities. More specifically, Martech is a set of solutions and technology platforms that serve businesses in the process of building marketing strategies, communication campaigns and promoting products and brands to target customers on many different information channels. Martech helps businesses optimize their marketing strategies by maximizing conversion rates, increasing market access speed, increasing customer interaction and reducing advertising costs. Martech tools and techniques can help businesses identify target customer groups, create diverse and customized marketing strategies to reach customers more effectively. Dr. Vu Viet Anh informed that there are now more than 11,000 Martech applications and it is forecasted that from now until 2030, the Martech market will reach 6,600 billion USD. Vietnam has a lot of potential in Martech applications because Vietnam is one of the fastest growing economies in Southeast Asia with a dynamic and technology-savvy population. Investments in Martech in Vietnam are also increasing rapidly and are supported in many aspects.

The Center for Research and Development of Science and Technology Communication and Martech Village signed a cooperation agreement to promote the application of Martech technology in Vietnam.

At the training course, experts introduced some Martech tools such as: Email Marketing, Social Media Marketing, Automation Marketing, Content Marketing... In which, Social Media Marketing is a popular digital marketing method, focusing on using social networking platforms to reach, interact and engage with potential and current customers. Social Media Marketing has become an indispensable part of the marketing strategy of most businesses, due to the popularity and great connection potential that social networks bring. Also at the training course, the Center for Research and Development of Science and Technology Communication and Martech Village signed a cooperation agreement to promote the application of Martech technology in Vietnam.

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