In the last months of 2025, Ho Chi Minh City's tourism industry recorded positive signs of recovery in both the number of visitors and revenue, creating favorable momentum for the peak period of New Year and 2026. According to the plan, the city aims to welcome 10 million international visitors, 50 million domestic visitors and achieve total revenue of VND290,000 billion this year.
Estimated figures from the Ho Chi Minh City Department of Tourism show that in November, Ho Chi Minh City welcomed about 780,000 international visitors; in the first 11 months of the year, the total number of international visitors reached 7.37 million, achieving 73.79% of the yearly target.
Domestic visitors in November reached 4.2 million, bringing the total number of domestic visitors in the first 11 months of the year to 37.28 million, reaching 74.6% of the target. Tourism revenue in November is estimated at VND28,470 billion, bringing the total revenue in 11 months to VND233,566 billion, reaching 80.5% of the target for 2025.
Ho Chi Minh City is one of the favorite destinations for tourists. Photo: Thanh Chan
From the perspective of travel businesses, Ms. Tran Thi Bao Thu, Marketing and Communications Director of Vietluxtour Company, said that the tourism market at the end of 2025 and the preparation period for New Year 2026 in Ho Chi Minh City will recover quite strongly, with an estimated growth rate of 15 - 20% over the same period last year, depending on the market.
"HCMC has always been a key source market for visitors and the largest tourism center in the country. With its leading position in the economy and culture and a wide aviation network, HCMC has the conditions to become the "urban tourism capital of Southeast Asia" in the period 2026-2030" - Ms. Bao Thu told Lao Dong Newspaper.
Travel businesses expect the city to focus on three strategic directions, including strongly developing the urban - cultural - event tourism model; upgrading river tourism and night tourism products; increasing infrastructure investment, expanding flight routes and diversifying products according to each customer segment.
International visitors visit the City Post Office . Photo: Thanh Chan
At the end of the year, the Ho Chi Minh City Department of Tourism also actively implemented domestic and international tourism promotion activities. In mid-November, the Vietnam - Europe tourism promotion program in Denmark was organized, aiming to promote the image of Ho Chi Minh City as a friendly, attractive and safe destination to the Danish and European markets.
At the end of November, at Lai Chau Tourism - Culture Week 2025, Ho Chi Minh City Department of Tourism organized a tourism promotion booth, displaying handbooks, souvenirs, OCOP products of Con Dao areca nuts and many other typical products, attracting a large number of tourists to visit and learn.
It is expected that in December, Ho Chi Minh City will organize a Tourism Week to introduce and promote the city's destinations. Through a series of experiential tourism - sports - music events, the city hopes to stimulate domestic and international tourism, while creating opportunities for businesses to introduce products, services and promotional programs at the end of 2025 and early 2026.
It can be seen that these activities not only help Ho Chi Minh City consolidate its position as a major tourist center of the country but also open up opportunities for sustainable development, building a tourism ecosystem closely connected between aviation, services and destinations.
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Source: https://laodong.vn/van-hoa-giai-tri/du-lich-tphcm-but-toc-cuoi-nam-1618853.ldo
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