In the first 11 months of 2025, Vietnam welcomed 19.1 million international visitors, up 20.9% over the same period last year and officially breaking the record of the whole year of 2019. This is the highest number ever recorded, according to data from the General Statistics Office ( Ministry of Finance ).
In November 2025 alone, the number of international visitors to Vietnam reached nearly 2 million, an increase of 14.2% over the previous month and an increase of 15.6% over the same period in 2024. This is the month with the third highest number of visitors since the beginning of the year.
According to a report by the United Nations Tourism Organization (UN Tourism), the recovery rate of Vietnam's tourism is considered particularly impressive, among the highest in the world along with Japan. This takes place in the context of the Asia -Pacific region having only recovered 90% compared to the time before the Covid-19 pandemic.
Strong growth from high-spending markets
November 2025 saw strong growth in tourist arrivals from distant, high-spending markets. Specifically, visitors from North America skyrocketed, with the US up 30.5% and Canada up 55.9% compared to the previous month.
The European market also achieved an impressive growth of 51.2% compared to October. Some countries with outstanding growth include:
- Poland: up 255.6%
- Czech Republic: up 148.8%
- Italy: up 88.9%
- Germany: up 51.4%
- Switzerland: up 47.3%
- France: up 46.7%
- Russia: up 37%
- UK: up 31.8%
According to the Tourism Information Center (Vietnam National Administration of Tourism), this growth reflects the trend of attracting visitors from distant markets to Vietnam during the peak tourist season at the end of the year.
Top customer markets
In 11 months, China continued to be the largest market sending visitors to Vietnam with nearly 4.8 million arrivals, accounting for 25% of the total. The following positions in the top 10 markets include:
- South Korea: over 3.9 million (20.6%)
- Taiwan (China): 1.1 million visits
- USA: 766 thousand visits
- Japan: 754 thousand visits
- India: 656 thousand visits
- Cambodia: 614 thousand visits
- Russia: 593 thousand views
- Malaysia: 510 thousand visits
- Australia: 496 thousand visits
Recovery dynamics and policy effectiveness
The impressive recovery of the tourism industry is driven by many factors. The Chinese market recorded a strong growth of 43.1% compared to the same period in 2024. The Japanese and US markets also grew well, reaching 15% and 8.4% respectively.
In particular, the visa exemption policy is said to have been clearly effective for European markets. The number of Russian visitors reached 593 thousand, an increase of 190.9% over the same period, becoming Vietnam's largest market in Europe and having the highest growth rate in the region.
In addition, tourism promotion and advertising programs have been promoted, along with the organization of large-scale events in many localities, contributing to attracting a large number of international visitors to Vietnam.
Source: https://baodanang.vn/du-lich-viet-nam-2025-don-191-trieu-khach-pha-vo-ky-luc-3313937.html
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