Vietnam Tourism 2025: Welcoming 19.1 million visitors, breaking records.

Vietnam welcomed 19.1 million international visitors in the first 11 months of 2025, surpassing pre-pandemic levels and recording one of the highest growth rates in the world.

In the first 11 months of 2025, Vietnam welcomed 19.1 million international visitors, a 20.9% increase compared to the same period last year, officially breaking the record set for the entire year of 2019. This is the highest number ever recorded, according to data from the General Statistics Office ( Ministry of Finance ).

In November 2025 alone, the number of international visitors to Vietnam reached nearly 2 million, an increase of 14.2% compared to the previous month and a 15.6% increase compared to the same period in 2024. This was the third highest number of visitors per month since the beginning of the year.

According to a report by the United Nations Tourism Organization (UN Tourism), Vietnam's tourism recovery rate is considered particularly impressive, ranking among the highest in the world along with Japan. This is happening while the Asia-Pacific region has only recovered 90% of its pre-Covid-19 levels.

Vietnam aims to welcome 23-25 ​​million international tourists in 2025. Photo: NIA

Strong growth from high-spending markets.

November 2025 saw a strong increase in tourist arrivals from distant, high-spending markets. Specifically, visitors from North America surged, with the US increasing by 30.5% and Canada by 55.9% compared to the previous month.

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The European market also saw impressive growth of 51.2% compared to October. Some countries with outstanding growth include:

• Poland: increased by 255.6%
• Czech Republic: increased by 148.8%
• Italy: increased by 88.9%
• Germany: up 51.4%
• Switzerland: up 47.3%
• France: up 46.7%
• Russia: up 37%
• UK: up 31.8%

According to the Tourism Information Center (Vietnam National Tourism Administration), this growth reflects the trend of attracting tourists from distant markets to Vietnam during the peak tourist season at the end of the year.

Top customer markets

Over the first 11 months, China continued to be Vietnam's largest source market for tourists with nearly 4.8 million arrivals, accounting for 25% of the total. The next positions in the top 10 markets include:

1. South Korea: over 3.9 million visits (20.6%)
2. Taiwan (China): 1.1 million visits
3. USA: 766,000 visits
4. Japan: 754,000 visits
5. India: 656,000 visits
6. Cambodia: 614,000 visitors
7. Russia: 593,000 visits
8. Malaysia: 510,000 visitors
9. Australia: 496,000 visits

Recovery dynamics and policy effectiveness

The impressive recovery of the tourism industry is driven by several factors. The Chinese market recorded strong growth of 43.1% year-on-year in 2024. The Japanese and US markets also performed well, reaching 15% and 8.4% respectively.

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Source: https://baodanang.vn/du-lich-viet-nam-2025-don-191-trieu-khach-pha-vo-ky-luc-3313937.html