With dynamism, creativity and technology understanding, Gen Z can absolutely be a breakthrough factor, greatly contributing to the development of start-ups.
 |
Gen Z is the term to refer to individuals born between 1997 and 2022 - the first generation to grow up with the development of the Internet and digital and electronic devices. In Vietnam, according to data from the General Statistics Office, in 2019, the number of Gen Z in the working age (from 15 to 24 years old) was about 13 million people. By 2025, Gen Z is expected to account for 1/3 of the working-age population in Vietnam, having a great influence on the labor market in general as well as the start-up world in particular.
According to experts, Gen Z possesses many important characteristics, suitable for the development journey of start-ups. Because of early access to the Internet, Gen Z generation easily accepts technology-related innovation. When they enter the internship phase or work in start-ups, they quickly catch up with their work and businesses do not need to spend too much time or resources to guide them about technology. This will be an advantage for young businesses like start-ups, which are limited in both finance and human resources.
A notable point is that many of today's prominent trends and trends are created by Gen Z. Gen Z's unique content creation ideas can help start-ups achieve unexpected marketing effectiveness and increase brand power without spending too much money.
In addition, Gen Z generation has superior English ability compared to Gen Y (those born between 1981 and 1996) and Gen from 1965 to 1980), many people in this generation even possess more than 2 foreign languages. A workforce good at foreign languages like Gen Z will help start-ups confidently work with foreign partners and customers, and easily expand operations into international markets.
Gen Z with youth and enthusiasm will bring positive energy to start-ups. Gen Z employees often have many ideas and are not afraid to express themselves, promising to become the nucleus of stimulating a culture of innovation in start-ups.
Despite possessing many advantages, Gen Z is often labeled as "not afraid to change jobs". According to an Anphabe survey, 62% of Gen Z employees change jobs within the first year; Many employees even change jobs several times within the first year after graduating.
To recruit and retain Gen Z employees, in a context where salaries and bonuses are still limited, start-ups should focus on corporate culture elements, creating opportunities for Gen Z to contribute ideas and notes. accept that contribution. When financial benefits are not clear, founders should show Gen Z the other advantages of the business, such as the opportunity to meet and learn from previous staff, development opportunities, and abilities. Rotation between departments, advancement path ahead...
In particular, businesses should consider applying a "hybrid" working model (combining online and offline), because Gen Z is a generation that values flexibility, always aiming for a balance between work and life. .
