Keeping its commitment to digital transformation and sustainable development, Viettel rose to the 2nd strongest telecommunications brand in the world. Viettel's brand strength index reached its highest level in years, increasing 4,2 points compared to 2023.
Information from the Military Industry and Telecommunications Group (Viettel) said that, according to the Global Brand Value Ranking recently announced by the world's leading brand valuation company Brand Finance, Viettel became a leading brand. 2nd strongest telecommunications company in the world, surpassing many major telecommunications service providers such as Swisscom (Switzerland), Jio (India), STC (Saudi Arabia)...
Viettel's brand strength index (BSI) reached 89,4/100, rated AAA, the highest level in years and increased by 4,2 points compared to 2023. The BSI index is determined based on survey results. Monitor, analyze and evaluate attributes including: customer feelings about the brand (awareness, love...); customer behavior towards the brand (using products and services, willing to recommend to others, willing to pay high prices...).
The BSI index is the most important factor creating Viettel's brand value of approximately 9 billion USD, helping Viettel maintain its position as the number 1 telecommunications brand in Southeast Asia, ranked 9th in Asia and promoted to 1st place. world ranking increased to level 16.
Explaining the reason for the outstanding increase in Viettel's BSI index, Mr. Alex Haigh - Managing Director of Brand Finance Asia - Pacific commented: "This comes from Viettel's strong commitments in digital transformation and sustainable development, helping to increase customers' perceived value of innovation, environmental and community indicators in the Vietnamese market."
Currently, Viettel maintains its position as the most comprehensive digital ecosystem provider today with 6 foundation areas: digital infrastructure, digital solutions, digital finance, digital content, network security and manufacturing. high technology. Viettel's digital solutions and services hold the No. 1 market share in the fields of health, education, and provincial government. Viettel is also the core force ensuring network safety and security in Vietnam.
In addition, in 2023, Viettel will build a sustainable development report with the theme "Technology from the heart", focusing on 6 key areas: high-quality human resources; creating a digital society; safety information; climate change, reducing greenhouse gas emissions; smart green data center; transparent and accountable governance. The identified key areas demonstrate the aspiration to use technology and core competencies to solve social problems, improve people's lives and promote sustainable development.
TRAN BINH
