Gia Lai - the land of epics

This land not only has the music of the past, but is also writing new songs - songs of perseverance in work and aspiration to reach far.

“ Our destination is not a land but a new way of looking at things . ” The words of a businessman evoke a strong inspiration when setting foot in Gia Lai, a vast land rich in identity, where nature, people and culture blend. Go to share and be shared . Go to hear the past tell the story of the national treasure Hand Axe, Roc Tung - Go Da relic - one of the places that preserves the cultural vestiges of human ancestors - Homo erectus. The epic land is creating a fulcrum for the present and the present is continuing to write new chapters full of aspirations for the future.

Symphony of the Central Highlands mountains and forests

A famous poet concluded, “Music is the common language of mankind . ” Gia Lai is not only a land, but also a land of a melody - the melody of gongs echoing in the great forest . The sound of gongs is not only music but also the breath of the mountains and forests, the heartbeat of the Bahnar and J'rai people, sending sacred prayers to heaven and earth. Looking at the children dressed in brocade on the grand stage, enthusiastically joining in with the beat of drums and the sound of gongs, one can see the powerful power of the great forest.

Not only gongs, Gia Lai also preserves heroic epics such as “Hơ mon” of the Bahnar people or “Dăm Blom” of the J’rai people, which are not only stories but also keep the national spirit alive. This is an irreplaceable cultural heritage, evoking pride in every child of the Central Highlands.

White coffee flowers and the value from mother earth

Someone felt: " Each flower is a small dream of nature " . Every March, Gia Lai wears a pure white coat of coffee flowers covering the hillsides and valleys. That white color is not only beautiful but also has a sweet fragrance, awakening memories and stirring emotions. Coffee flower season is also the season when tourists from everywhere come to immerse themselves in the unique scenery and capture peaceful moments in the middle of the forest.

From those flowers, Gia Lai brings the quintessential product - coffee flower honey . The sweet, fragrant, golden honey is not only a gift from nature but also the pride of the farmers of the Central Highlands. Not only that, the coffee flower tourism model is gradually being developed, bringing unique experiences, from visiting coffee farms, enjoying original coffee in the middle of flower gardens, to exploring the journey of making honey or experiencing the life of indigenous people. Gia Lai is pioneering the landscape coffee model, combining sustainable agriculture and green tourism. The coffee hills are not only a place for cultivation but also become a resort space, where visitors can enjoy the fresh air and feel the beauty of the harmony between nature and people.

The strong vitality of Gia Lai's young people

Today, Gia Lai is not only a vast rubber forest or a blue lake, but also a place where young people are building the future together. One morning, sitting among a group of young entrepreneurs under the shade of green trees in the city's central park, I felt the intense aspiration that filled this place. Coming to the city on sleepless nights , meeting new young people , I fully understood the saying "The future belongs to those who believe in the beauty of dreams " .

Phung Thuy, Luu Quang, Thanh Tam, etc., young people who create dreams from coffee brands imbued with Gia Lai culture, not only bring unique flavors but also imbued with the culture of the highlands. Or Y H'Lam, a determined J'rai girl, with the brand "Tay Nguyen Forest Fragrance" from macadamia trees, both preserving identity and helping villagers improve their lives.

A Ngui, a young Bahnar man full of national pride, is developing a community tourism area in K'Bang - where gong culture, jars of rice wine and the quintessence of thousands of years are revived in every experience of tourists. These young people are the proof of the strong vitality and endless creativity of Gia Lai.

The breath of identity in modern times

Gia Lai constantly innovates, preserves its identity while still keeping pace with the times. Handicraft products made from bamboo, wood, instant coffee, coffee-flavored biscuits not only bear the mark of the Central Highlands but also conquer the international market. Nguyen Hai Phong - Tropico Tay Nguyen - with coffee products, builds organic ecological raw material areas, creates a chain of quality coffee products for Gia Lai. And there are many ideas about freeze-dried pineapple products, combining environmental protection and creating jobs for local farmers. This is how young people in Gia Lai modernize their identity while still preserving the soul of their land, like the sweet taste of jars of wine.

Gia Lai in songs and dreams

A philosopher concluded: “ Nature is never in a hurry , but everything is achieved ”. Without planting and caring, there will be no bountiful harvest. Melodies like “ Pleiku Eyes ” or “ Kơ nia Tree Shadow ” have touched the hearts of many people, telling of a Gia Lai that is both majestic and gentle . But this land not only has music of the past, but is also writing new songs - songs of perseverance in work and the desire to reach far.

The journey continues

“ A journey of a thousand miles begins with a single step ” . Looking to the future, Gia Lai is not only a tourist destination but also an economic and cultural center of the Central Highlands , a startup center from available resources combining indigenous knowledge and new technology. Gia Lai people are creative, from traditional agriculture with fruit trees, indigenous herbs, to unique cultural experience tours, immersing themselves in the lives of ethnic minorities.

Come to Gia Lai, where mountains and people blend together, where aspirations and identities shine together. The future from the past of the epic land. The past will still be found in the future of the cold land.

I miss Pleiku eyes and the full lake !