“Keeping customers” for Binh Thuan destination

Assessing the performance of the "smokeless industry", the Binh Thuan Tourism Development Steering Committee said that recently, the province has had a huge growth in the number of visitors. Especially after the province is hosted the National Tourism Year 2023 - Binh Thuan - Green convergence and the highway section Dau Giay - Phan Thiet is open to traffic, helping to shorten the travel time of tourists to the locality. For example, in the first 6 months of this year, the whole province is estimated to welcome more than 4.460.000 arrivals, an increase of 86,36% over the same period last year and reaching 66,4% of the plan in 2023 (only about 133.900 international arrivals). increased 5,42 times over the same period). At the same time, revenue from tourism activities in Binh Thuan was estimated at nearly 11.350 billion VND, up 2,52 times over the same period last year and reaching 71,4% of this year's plan.

With many favorable factors, local tourism entered the second half of the year with 3 very exciting summer months, followed by the peak season for international visitors, so the number of tourists is expected to continue to increase. Recently at the meeting of the Steering Committee for Tourism Development of Binh Thuan, the leader of the Provincial Statistics Office said that two basic indicators on the number of visitors and revenue from tourism activities this year are not difficult to fulfill. Specifically, the plan sets out the whole year to welcome 6.720.000 visitors, including: Domestic tourists have 6.500.000 arrivals, an increase of 15,4% compared to last year and international visitors about 220.000 turns, an increase of 2,5 times, for the total revenue from tourists is 15.900 billion VND, an increase of more than 16% compared to 2022. international visitors about 8.000.000 - 400.000 turns.

It can be said that the destination of Binh Thuan is attracting a great deal of tourists from all over the world thanks to convenient transportation, advantages in sea tourism, favorable weather for tourism activities, rich cuisine, etc. In particular, Phu Quy is currently attracting many tourists' interest and desire to explore the wild beauty and experience the idyllic pace of life on the remote island. However, besides the encouraging signs of prosperity, local tourism also takes care of "retaining visitors" for the destination of Binh Thuan in the following years. Because in the near future, when the Cam Lam - Vinh Hao expressway is completed, it will be put into operation, connecting seamlessly from Ho Chi Minh City. From Ho Chi Minh City to Nha Trang (Khanh Hoa) will create fierce competition to attract tourists among the South Central Coast provinces. Therefore, in order to maintain its attractiveness, Binh Thuan tourism needs to focus on effectively promoting the potentials and advantages that the locality possesses. Or as follows, the National Tourism Year 2023 also pays attention to "refreshing" the image of the destination through strengthening promotional activities, organizing outstanding events with the characteristics of the province.

Along with that, promoting the development of a variety of tourism products and types as well as improving the quality and reasonable prices of services to better serve tourists, especially those with high spending levels. At the same time, actively coordinate to remove difficulties and obstacles and urge to speed up the implementation of investment projects in the province (because up to now, more than half of the 384 tourism projects registered to deploy not yet operational). Thereby significantly increasing the number of high-class accommodation facilities to promptly and fully meet the resort needs of tourists on weekends and holidays. In fact, Binh Thuan tourism also needs to overcome the existing problems in the past time such as the situation of street vendors, attracting tourists, or the "problem" of waste that has not been thoroughly treated...

In order to maintain a stable growth in the number of visitors and revenue from tourism activities, Binh Thuan will continue to strive to maintain the brand and image of the destination "Safety - Friendly - Attractive - Quality". Therefore, not only the locality, industry and business community but also the people also need to join hands to make a good impression on tourists with practical and meaningful actions.