Brand identity is always an issue that many businesses (DN) care about in the context of the increasingly fierce competition market today. Economic integration will be an opportunity for businesses, especially Vietnamese enterprises that are prone to competition, to boldly transform themselves.
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| Consumers choose to buy Vietnamese sauces and condiments at a supermarket in Bien Hoa City. Photo: Hai Ha |
In particular, when the environment, habits and habits of consumers in using media change, it is also the most appropriate time for businesses and brands to bring new breezes and new values. to assert themselves more and more.
* Change to transform yourself
Creating or changing the brand identity is an important move for businesses to prepare for turning point changes in operations, implementing synchronous strategies such as digital transformation in business, marketing, human resources, etc. In addition to the price, quality of products and services, corporations and businesses must create an impressive brand identity with specific and different ideas that are both easy to remember and express their own identity and convey value. core brand value of the enterprise. The brand identity system will be most effective when it has a high mass appeal.
Recently in July, the nearly 7-year-old Vietnamese dairy brand Vinamilk "changed new clothes" through new designs, fonts, logos, and colors, making a great impression on consumers across the country. The new identity is then updated on the entire Vinamilk system, including: website, online sales channel, retail point, store system and brand publications on product packaging. The resonance of the above factors helps Vinamilk brand optimize operational efficiency, be closer to the market and create an exciting and modern experience for users.
Ms. Chau Ngoc Anh (Buu Long Ward, Bien Hoa City) said that she often consults and chooses many Vietnamese consumer products and cosmetics in supermarkets, commercial centers, and specialized stores. … to the online marketplace. According to her, in the midst of a diverse business market with many domestic and foreign suppliers, it is extremely important to identify a brand that stands out from other brands in the same segment. This helps businesses and brands "cover" widely, increase sales and become more professional.
"Recently, the Vietnamese market has witnessed the "makeover" of a dairy brand associated with the childhood of many Vietnamese people, Vinamilk. In addition to bringing excitement and catching trends in the online community, this "change of clothes" also represents an effort to reposition, marking a step forward for a long-standing Vietnamese brand like Vinamilk to modernize. experience, continue to expand the mission of improving product quality for many Vietnamese consumers based on the continuation of traditional values "- Ms. Ngoc Anh shared.
* Enhance professionalism
Whether a business is large or small, established or established, a brand identity is an extremely important key to helping customers recognize and remember your brand, products and business. Brand identity is also a means of communication between customers and businesses, helping to increase sales productivity and show professionalism and efficiency.
Building a brand is already difficult, maintaining and maintaining a brand name in the current fierce competition in the market is even more difficult, requiring businesses to actively change their thinking, seize the opportunities that arise. association and create its own mark in the integration process.
| Many experts believe that many local businesses, although they have identified a development strategy, lack resources and capital to develop their brands. Therefore, in order to continue writing brand stories, besides the initiative of enterprises, it is necessary to have more programs, mechanisms and policies to support from the State and local authorities. |
In Dong Nai, over the years, many brands of goods have been well received by consumers such as: Bien Hoa Sugar (Bien Hoa Sugar Joint Stock Company), Lothamilk (Lothamilk Joint Stock Company), Vinacafé (Vinacafé Bien Hoa Joint Stock Company). ), Donafoods (Processing and Importing Agricultural Products Joint Stock Company), Donagamex (Dong Nai Garment Corporation Joint Stock Company), Donasa (Dong Nai Paint Joint Stock Company), Bibica (Bibica Joint Stock Company), GCfood (GC Food Joint Stock Company), Casumina, Dong Nai battery, Nam Long, Trong Duc Cocoa...
Director of Trong Duc Cocoa Co., Ltd (Dinh Quan) Dang Tuong Khanh said that the company is always interested in developing professional brand values, actively expanding product promotion channels. , promoting trade connections, developing marketing channels, contributing to improving brand recognition to consumers.
Representatives of many supermarkets and commercial centers in the province said that Vietnamese goods have gradually adapted to the needs of changing consumers' shopping habits. In particular, many domestic enterprises have paid more attention to the brand identity, strengthening marketing channels, promotions, and series of communication events to expand the "coverage" of the brand to more consumers. than.
Vice Chairman of the Provincial Vietnam Fatherland Front Committee, Standing Deputy Head of the Steering Committee of the campaign "Vietnamese people give priority to using Vietnamese goods in the province" (the Steering Committee of 264 provinces) Vu Dinh Trung emphasized, through many surveys of people In terms of consumption in the province, the brand and reputation of the product is one of the factors affecting the shopping psychology of consumers. In the coming time, the members of the Steering Committee of 264 provinces will continue to promote propaganda activities about the campaign Vietnamese people give priority to using Vietnamese goods. In particular, promoting information activities about prestigious Vietnamese products and brands, bringing quality Vietnamese products, typical and prominent local products closer to consumers in the province.
Hoang Hai
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