A journey of perseverance

QTO - Over the years, the "Vietnamese people prioritize using Vietnamese goods" campaign in Quang Tri province has been widely implemented, creating a clear shift in people's awareness and consumption behavior. Domestically produced goods and services, both within the province and domestically, are increasingly trusted by the people, gradually asserting their position in the domestic market, contributing to promoting production, business, and stabilizing the local economy.

Change perceptions, form habits.

Previously, whenever she went to the market or shopped for household goods, Ms. Nguyen Thi Huyen Trang (Dong Son ward) would tend to look at foreign goods first, then domestic ones. According to Ms. Trang, this thinking stemmed from a common belief: foreign goods have more attractive designs and more stable quality. However, in recent years, her consumer habits have gradually changed. From food and household appliances to essential consumer products, she prioritizes choosing Vietnamese goods, especially those with clear origins, reputable brands, and manufactured domestically.

"Now I see many Vietnamese products that are of good quality, reasonably priced, and easy to find information about. Buying Vietnamese products is also a way to support domestic businesses and workers," Ms. Trang shared.

Ms. Trang's change in perception is not unique, but reflects a clear shift in the psychology and consumer behavior of a large number of people in Quang Tri in recent years.

In reality, the campaign "Vietnamese people prioritize using Vietnamese goods" has gradually become a part of daily life, creating a foundation for change from awareness to action. Today's consumers no longer choose goods based on emotion, but pay more attention to quality, origin, safety, and product reputation. In the context of a volatile market, domestically produced goods are increasingly playing a leading role, contributing to stable supply and meeting the essential needs of the people.

Domestic and provincial products are increasingly dominating the shelves in stores and supermarkets throughout the province - Photo: TA

In Quang Tri, Vietnamese goods are increasingly present not only in supermarkets and convenience stores, but also account for a large proportion in traditional markets, residential areas, rural and mountainous regions. In particular, agricultural products and OCOP (One Commune One Product) products, characteristic of the locality, are gradually establishing their position and becoming familiar choices for consumers. From initially trying them out, many people have switched to using them regularly, forming stable and long-term consumption habits.

This change shows that the campaign has not only impacted the surface but has also penetrated deep into social awareness. When people better understand the value of Vietnamese goods, see the improvement in quality and competitiveness of domestic products, prioritizing the use of Vietnamese goods becomes a natural choice. This is a crucial foundation for the "Vietnamese people prioritize using Vietnamese goods" campaign in Quang Tri to continue to be effective, contributing to building a strong and sustainable domestic market in the future.

To ensure the campaign spreads widely.

Along with changes in people's perceptions and consumer behavior comes the process of self-improvement for domestic businesses and production facilities. In recent years, competitive pressure in the domestic market has increased, forcing Vietnamese goods to surpass themselves to maintain their position right on their "home turf".

Many businesses, cooperatives, and production facilities have proactively invested in technological innovation, improved product designs, enhanced quality standards, and brand building. OCOP products and local specialty products are no longer limited to small-scale operations but are gradually participating in modern distribution systems, expanding their consumption channels through e-commerce and digital platforms.

"The market in the province is increasingly favoring Vietnamese products. Consumers are paying more attention to origin and production processes, not just looking at price or foreign brands. This forces production facilities like ours to produce systematically and invest in quality to retain customers," shared Ms. Ngo Thi Kim Lien, Director of Tuan Linh Clean Mushroom Production and Agricultural Business Cooperative.

The "Vietnamese people prioritize using Vietnamese goods" campaign has significantly changed consumer awareness - Photo: TA

During this process, the role of the Fatherland Front and mass organizations has been clearly demonstrated as an important pillar for the "Vietnamese people prioritize using Vietnamese goods" campaign. Over the years, the campaign has been widely and flexibly disseminated in diverse forms, contributing to raising awareness and gradually changing people's consumption behavior towards prioritizing the use of domestically produced goods and services. The Standing Committee of the Vietnam Fatherland Front Committee of the province has launched a special webpage, "Vietnamese Goods Conquering Vietnamese Consumers," introducing and publishing information about typical agricultural products and OCOP products from production and business establishments in the province.

At the same time, the Provincial Front coordinated with the provincial newspaper and radio and television stations to strengthen the promotion and advertising of Vietnamese products, reflecting the production capacity and quality of goods of local businesses, thereby contributing to building trust and promoting domestic consumption.

In 2025 alone, the Fatherland Front at all levels coordinated the organization of 392 direct propaganda sessions, attracting over 6,725 participants. Many practical models and approaches were implemented, gradually creating positive changes in people's consumption habits, while encouraging businesses to innovate technology and improve product quality.

According to Mr. Duong Tan Long, Vice Chairman of the Vietnam Fatherland Front Committee of the province, propaganda and mobilization are key and continuous tasks to ensure the campaign is effective. Through diversifying forms of propaganda and disseminating information about the quality, origin, and value of Vietnamese goods to each residential area and target group, the Fatherland Front at all levels has contributed to forming correct awareness and sustainable consumption habits among the people. When people understand, trust, and proactively choose Vietnamese goods, the campaign will achieve real and lasting effectiveness.

It can be affirmed that, with the strong involvement of all levels, sectors, and socio-political organizations, the "Vietnamese People Prioritize Using Vietnamese Goods" campaign has created positive changes, from changing perceptions to forming habits, from a call to action to a genuine consumer choice. This is the foundation that contributes to elevating the status of Vietnamese goods, creating a basis for the campaign to continue to deepen, linked to the sustainable development of domestic production and consumption.

Peace of Mind

Source: https://baoquangtri.vn/kinh-te/202601/hanh-trinh-ben-bi-7cd04b0/