Sun Group's ecosystem illuminates the night-time economy of Bai Chay.

Located adjacent to the heritage site of Ha Long Bay, Sun Group's "all-in-one" experiential ecosystem in Bai Chay is not only transforming the face of tourism in Quang Ninh but also turning urban tourism-resort-entertainment complexes like Sun Elite City into "magnets" attracting sustainable investment capital.

Go to Bai Chay to watch fireworks every night.

During the recent Hung Kings Commemoration Day and April 30th - May 1st holidays, Quang Ninh tourism made a strong impression, welcoming over 1.3 million visitors, accounting for over 10% of the total number of visitors nationwide, with revenue exceeding 4,165 billion VND. This is clear evidence of the destination's resilience after the process of renewing its tourism products.

At the heart of this attraction is Bai Chay. From its role as a gateway to Ha Long Bay, this area is transforming into a vibrant entertainment center with experiences lasting from day to night, with the 7-day-a-week fireworks display becoming a highlight that attracts tourists.

Spectacular fireworks illuminate the Bai Chay sky every night. Photo: Anh Duong.

The allure of Bai Chay is the result of a well-planned investment strategy spanning over a decade, encompassing a comprehensive ecosystem of entertainment, resorts, commerce, and festivals.

At the heart of the Sun Elite City complex, the vibrant nightlife is clearly defined with the VUI-Fest Ha Long night market – a combination of food , entertainment, and art, along with high-altitude fireworks displays every night, contributing to recreating the lively rhythm of life along the heritage bay. At the end of May, the Long Van Khanh Hoi 3D mapping light show is expected to launch, further enriching the nightlife experience in Bai Chay.

The lively and bustling atmosphere at VUI-Fest Ha Long night market. Photo: Anh Duong.

This synergy creates a seamless experience from day to night, as visitors can arrive at Ha Long International Cruise Port, have fun at Sun World, relax on the beach, and continue exploring art shows, fireworks displays, and nighttime shopping.

When the needs for relaxation, entertainment, and spending are met within the same ecosystem, the length of stay and spending of tourists will increase, gradually transforming Bai Chay from a popular tourist destination into a location that generates sustainable revenue.

Investment hotspots in the heart of the "city that never sleeps".

Located in the heart of the Bai Chay tourist area, the 324-hectare Sun Elite City complex is attracting the attention of investors thanks to its all-in-one model, integrating resort, entertainment, shopping, and leisure activities within a single ecosystem.

In particular, the series of nighttime economic activities and festivals is helping Bai Chay gradually reduce its dependence on seasonality – a long-standing problem for tourism in Northern Vietnam. Dr. Tran Dinh Thien once stated that the biggest challenge for coastal tourist cities in the North is seasonality, and the solution lies in creating spaces attractive enough to maintain vitality year-round.

Sun Group's strategy of continuously adding new experiences (nightly fireworks, VUI-Fest night market, light shows, festivals, etc.) is helping to solve this problem. At the same time, the increasing scarcity of large plots of land for integrated urban development in the heart of Bai Chay further enhances the value of Sun Elite City.

Another key factor that inspires investor confidence is Sun Group's "intensive development" capability. Beyond simply delivering real estate products, Sun Group continuously invests in, renews, and upgrades its ecosystem. The collaboration with KPF (Kohn Pedersen Fox) – a world-leading architectural design firm – to plan Sun Elite City demonstrates an international vision and commitment to a high-end standard of living and investment.

Furthermore, Quang Ninh's convenient infrastructure is also creating a strong impetus for Bai Chay. According to Dr. Tran Dinh Thien, the expressway system, the upcoming Hanoi-Quang Ninh high-speed railway, and Van Don International Airport will open up enormous potential for the development of tourism and resort real estate.

The Ha Long International Cruise Port contributes to the completion of the region's transportation infrastructure. Photo: Anh Duong.

When the advantages of Ha Long Bay are combined with a multi-layered entertainment ecosystem, Bai Chay is not simply a transit point for visiting the Bay, but is gradually becoming a new growth hub for resort tourism in the North.

The Sun Grand City Feria subdivision, part of the Sun Elite City complex, has officially handed over land use right certificates and property ownership certificates (red books) to its owners. Each certificate handed over not only guarantees the long-term ownership value and legal transparency of the project, but also serves as a foundation of trust for customers as they journey with Sun Group in future subdivisions.

Source: https://sungroup.com.vn/tin-uc/he-sinh-thai-sun-group-thap-sang-kinh-te-dem-bai-chay-11024