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Hoi An leads the "slow travel" trend in Asia.

DNO - The ancient town of Hoi An (Da Nang) tops the list of Asian destinations suitable for the "slow travel" trend, according to a list recently announced by the online travel platform Agoda.

Báo Đà NẵngBáo Đà Nẵng24/04/2026

Tran Phu street in Hoi An Old Town (Hoi An ward). Photo: QUOC TUAN

Tourists stroll through Hoi An Old Town (Hoi An Ward). Photo: QUOC TUAN

According to Agoda, slow travel is becoming a popular choice for many travelers as they step away from packed schedules to seek deeper experiences, connecting with local culture, cuisine , and way of life. Instead of "going to see everything," travelers take the time to feel the atmosphere, the pace of life, and the people at each destination.

In this list, Hoi An is highly rated for its moderate size and convenient location, making it easy to explore on foot or by bicycle.

Beyond the lantern-lit streets, visitors often spend time having traditional clothing tailored at local shops, taking cooking classes that begin with a visit to the local market, or cycling through rice paddies to coastal villages.

Hoi An's appeal also lies in its historical depth and cultural fusion. Once a bustling trading port, this town preserves the imprint of many cultures, from Vietnam and China to Japan, clearly reflected in its architecture and cuisine. This blend creates a unique, slow-paced yet rich experience, perfect for travelers who want to "live with the destination" rather than just passing through.

The slow travel trend is predicted to continue developing in the coming period, especially as tourists increasingly focus on the quality of the experience, sustainability, and authentic connection with the local area. With its existing advantages, Hoi An is becoming one of the leading destinations for this trend in the region.

Other destinations in Asia that make it onto the list of top destinations for "slow travel" include: Ubud (Bali, Indonesia), Kyoto (Japan), Galle (Sri Lanka), Luang Prabang (Laos), Chiang Mai (Thailand), and Kerala (India).

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Source: https://baodanang.vn/hoi-an-dan-dau-xu-huong-du-lich-cham-tai-chau-a-3334019.html


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