Boosting domestic tourism

Boat racing is a popular activity attracting tourists to experience it in Kim Bong carpentry village (Hoi An city). Photo: QT

According to the assessment of the representative of the Vietnam National Tourism Administration at the press conference announcing the Quang Nam tourism stimulus program, the international tourist market to Vietnam is recovering and growing rapidly, but the domestic market segment has shown signs of stagnation since the beginning of 2024 due to many factors, so effective domestic tourism stimulus is urgently needed, especially this summer.

During the five-day holiday, the Hoiana Resort complex achieved approximately 60% occupancy, peaking on April 28th. The Hoiana Hotel & Suites, the upscale hotel block with 141 suites, had the highest occupancy rate, reaching up to 90% on some days.

Steve Wolstenholme, Chairman and CEO of Hoiana, said: “Last year, at this time, we were almost fully booked for the April 30th - May 1st holiday. This year, the occupancy rate for the holiday period has decreased, to only about 60% of last year's.”

Ms. Pham Thi Linh Chi - President of the Villas & Homestay Branch ( Quang Nam Tourism Association) also informed that, although there are less than two weeks until the holiday, most villas and homestays in Hoi An City are not yet fully booked, meaning that domestic tourism is showing signs of slowing down and declining compared to the same period last year.

Overall, domestic tourists tend to be hesitant to book trips well in advance. Many reports on booking data for popular destinations nationwide for the April 30th and May 1st holidays show little sign of fully booked accommodations. Da Nang and Hoi An, in particular, are among the destinations with the highest occupancy rates in the country.

The opening of NOX Beach Club in March 2024 will further enhance the experience for visitors to Hoiana. Photo: QT

In its recently launched tourism stimulus program, Quang Nam is striving to expand its attraction of domestic tourists through both the "Summer Emotions" and "Golden Season of Quang Nam" programs.

Accordingly, the target market will not only be in Hanoi, Ho Chi Minh City and the areas surrounding these two cities, but will also focus on the Central and Central Highlands regions.

Several target customer segments are being targeted for expansion during this year's tourism stimulus season, including senior citizens, culture enthusiasts, families with children on summer vacation, and MICE (Meetings, Incentives, Conferences, and Exhibitions) tourists.

According to many businesses, the recent signing of an agreement to promote railway tourism within the framework of Quang Nam's tourism stimulus program is the right direction for Quang Nam province to diversify its services and attract more tourists from both ends of the country.

This initiative will provide both immediate and long-term support to local tourism businesses in increasing the number of visitors to Quang Nam.

The Department of Culture, Sports and Tourism also hopes that the positive impact from the recently launched heritage tour connecting Hue and Da Nang will open up more opportunities for railway tourism to Quang Nam.

Currently, many accommodations have planned special services and experiential events for tourists visiting Quang Nam during the holiday season.

Especially during this year's holiday season, visitors to Hoiana will have a new experience with NOX Beach Club – a 5,000-square-meter beach club that opened last March. With a system of 6 restaurants and bars, NOX Beach Club will offer customers a diverse range of culinary and entertainment experiences.

According to Mr. Nguyen Thanh Hong, Director of the Department of Culture, Sports and Tourism, from April 20th to May 3rd, a large-scale national men's and women's A-class volleyball tournament will be held in Tam Ky City. It is expected to attract several thousand athletes and their families to compete while also visiting and touring the southern part of the province. Hoi An has just announced its event programs for the entire year, and it is expected that in the coming week, several other localities will also announce a series of activities for the holiday season to serve tourists.

Source: https://baoquangnam.vn/kich-cau-khach-noi-dia-3133232.html