Boosting consumer spending through holiday promotions.

GO! Supermarket staff in Thai Nguyen are checking inventory to serve shoppers during the April 30th and May 1st holidays.

According to analyses by supermarket and retail businesses, consumer purchasing power during the April 30th and May 1st holidays this year is predicted to increase by 30-35% compared to normal days and compared to last year. Many families planning long holidays to travel to crowded tourist destinations face various challenges such as inadequate service, high service prices, and airfare, leading them to choose to stay home and relax. Understanding customer needs, in addition to essential goods, supermarkets and retail systems are developing plans to stockpile goods, with a focus on food and groceries.

To celebrate the Liberation Day of Southern Vietnam on April 30th and International Labor Day on May 1st, GO! Supermarket in Thai Nguyen is holding a huge promotional program from April 24th to May 7th with a wide range of quality products at incredibly discounted prices.

GO! supermarket in Thai Nguyen organizes many promotional programs and discounts on agricultural products and food items, contributing to stimulating consumer demand.

Ms. Ngo Thi Ly, Director of GO Thai Nguyen, said: "In this program, thousands of essential products are discounted by up to 50%, along with a series of other attractive offers only available during the holidays, such as the 'Super Cheap Weekend' program specifically for the April 30th and May 1st holidays with incredibly shocking deals, buy one get one free, buy two get one free; buy and get one free with many products discounted by up to 50%. The 'Big Holidays - Big Promotion' program features nearly 2,000 products from fresh food, household goods to essential consumer goods, all with attractive discounts from 20%-50%."

In particular, GO! Supermarket in Thai Nguyen is also organizing the "Super Beauty Festival - Shine with Confidence" program with skincare, haircare, perfume, and makeup products on sale with attractive gifts. Many combos and products are priced from 79,000 VND to 119,000 VND, and there's a "Daily Shock Price" program with many products heavily discounted, with the second item costing only 1,000 VND for cosmetics, making your shopping cart incredibly economical during the holidays. In addition, there's a special offer program - "Buy More, Save More" with incredibly shocking prices for customers with a shopping receipt of 400,000 VND or more, and a lucky draw.

Similarly, the Minh Cau supermarket system, including Minh Cau Supermarkets 1, 2, Gang Thep, and the Gia Sang, Dong Bam, Luong Ngoc Quyen, and Quan Trieu Minimarts, all have promotional programs to celebrate the 18th anniversary of Minh Cau Trading and Service Joint Stock Company. To celebrate its 18th anniversary and the April 30th - May 1st holidays, the Minh Cau supermarket system is holding a 100% chance to win big prizes in a lucky draw. This is an opportunity for customers to receive the most valuable gifts of the year.

The Minh Cau Supermarket chain is organizing many promotional programs, discounts, and lucky draws to celebrate the April 30th and May 1st holidays and the company's 18th anniversary.

Many other supermarkets such as Aloha, WinMart, and shopping malls are also implementing discount programs with common discounts of 10-50% applied to thousands of products, focusing strongly on food, fresh produce, and beverages. Many supermarkets are offering discounts of 20-50% on dozens of essential products. This is an opportunity for consumers to plan and purchase essential items at incredibly good prices.

Nguyen Thi Thanh, a housewife residing in Group 7, Phan Dinh Phung Ward (Thai Nguyen City), shared: "For a long time, I've chosen to shop at supermarkets because I trust that the products sold there meet food safety and hygiene standards. This time, with my children and grandchildren visiting from Hanoi , I went to GO! Supermarket in Thai Nguyen to buy groceries and found many products with deep discounts. In particular, the supermarket offers fresh pork and processed pork products from CPV FOOD Co., Ltd., which operates a closed supply chain encompassing animal feed, farms, and food processing plants. For orders of 400,000 VND or more, I even get to participate in a raffle for many attractive prizes."

According to the report of the Provincial People's Committee, in the first quarter of 2025, the total retail sales of goods and consumer service revenue in the province continued to thrive, reaching 22,610 billion VND, an increase of 22.7% compared to the same period last year. Of this, retail sales of goods are estimated at 16,254.2 billion VND, an increase of 21.7% compared to the same period last year, which is an important driving force contributing to the province's growth momentum.

Mr. Nguyen Ba Chinh, Director of the Department of Industry and Trade, stated: In 2025, the Department of Industry and Trade will continue to maintain and promote major programs such as: the Thai Nguyen 2025 Industry and Trade - OCOP Exhibition; the Thai Nguyen 2025 Agricultural Products, OCOP, and Traditional Craft Village Festival linked with tourism; the "Promoting the Colors of Agricultural Products in the 4.0 Era - Thai Nguyen 2025" program; and programs to promote and connect the consumption of specialty products such as Na Vo Nhai and Phu Binh hill chicken, along with programs to stimulate domestic consumption. At the same time, it will continue to implement market stabilization policies, focused promotional programs, supply and demand connections, support businesses and cooperatives in expanding distribution channels, stimulate consumption, and help the province's retail sector maintain double-digit growth.

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