Accordingly, Minister of Agriculture and Rural Development Le Minh Hoan highly appreciated the efforts of the Department of Agriculture and Rural Development, Tay Ho district, and several other units in organizing the Hanoi Lotus Festival for the first time, which was large-scale, impressive, and spread practical values.
Minister Le Minh Hoan met with and offered suggestions to many producers and businesses on innovating packaging design, product identification, and enhancing added value and product quality while leveraging local cultural values to create a unique product identity.
According to the Minister of Agriculture and Rural Development, behind each OCOP product is the joint effort of many people, contributing to activating the rural economy and shifting towards creating products with high added value.
According to Minister Le Minh Hoan, each OCOP product integrates multiple values and embodies pride in local cultural values – a factor that distinguishes the value of OCOP products from different regions.
"Nowadays, people don't buy products anymore; they buy the way those products are created, including the mindset, culture, story, and emotions involved in the creation process," Minister Le Minh Hoan shared.
The Minister of Agriculture and Rural Development also assessed that Hanoi is on the right track in exploiting local cultural values and strengths to develop OCOP products. The introduction and promotion of OCOP products in conjunction with events and festivals are becoming increasingly professional and attractive.
The Hanoi Lotus Festival 2024 not only celebrates the beauty of the lotus flower and the cultural and spiritual values associated with it in Vietnamese life, but also provides an opportunity to strengthen connections and promote the multifaceted development of the lotus plant…
The Hanoi Lotus Festival 2024 opened at the Tay Ho Creative Cultural Space (Tay Ho District, Hanoi) on the evening of July 12th. The festival lasted until July 16th. The festival set two records: the "Tay Ho Lotus Colors" Green Journey – the cycling event around West Lake with the largest number of participants in Vietnam (7,000 people) and the event with the largest number of people wearing traditional ao dai with lotus flower patterns in Vietnam (1,000 people).
Notably, at the festival, the Institute of Economics, Culture and Arts unveiled a glass portrait of President Ho Chi Minh. The artwork, measuring 1.7m x 2.5m, is made of 2cm thick tempered glass and is composed of 1,944 photographs of lotus flowers taken from various regions of the country.
After being displayed at the Tay Ho District Creative Cultural Space during the festival, the artwork will be donated by the organizers to the Ho Chi Minh Memorial Site at the Presidential Palace to serve the people and international tourists.
Source: https://kinhtedothi.vn/bo-truong-bo-nnptnt-le-hoi-sen-ha-noi-lan-toa-nhung-gia-thiet-thuc.html
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