Bringing prosperity to our customers.

With the goal of bringing prosperity to customers, for many years, branches of the Agricultural and Rural Development Bank (Agribank) in Thanh Hoa province have implemented many social welfare activities.

Leaders of Agribank Nam Thanh Hoa presented Tet gifts to policy beneficiary families and poor households in Quang Chieu and Muong Chanh communes.

To make corporate culture a driving force in business, Agribank branches focus on building a team of employees and creating a cultural environment based on a unified standard throughout the system. This aims to create the Agribank cultural identity: Honesty, discipline, creativity, quality, efficiency, and distinctiveness – cohesion, friendliness, compassion, local focus, and support for agriculture, farmers, and rural areas. This is also the standard that each Agribank employee uses as a guiding principle to best serve customers.

To build a strong corporate culture, banks regularly organize training sessions and send staff for further education to improve their skills and professionalism in business operations. Their service and communication attitudes are always welcoming, friendly, approachable, and respectful of customer feedback. They also promote administrative reforms to facilitate and shorten transaction times in loan appraisal and disbursement. As a result, by the beginning of January 2026, the total mobilized capital of Agribank branches in the area reached VND 59,700 billion, an increase of VND 7,474 billion, a growth rate of 12%, accounting for 31% of the market share. Total outstanding loans reached VND 74,300 billion, an increase of VND 8,079 billion, a growth rate of 12%, accounting for 29% of the market share. The capital is primarily focused on supporting economic restructuring programs, production and business development, and rural development. Pioneering in the implementation of credit policies serving the development of agriculture, rural areas, and farmers, banks have been making positive contributions to the process of economic restructuring, job creation, income increase, and improvement of people's quality of life.

Mr. Le Van Hung, one of Agribank Nong Cong - Nam Thanh Hoa's loyal customers, shared: "Many banks have approached me with various loan packages, interest rates, and attractive gifts, but I still trust and remain loyal to Agribank."

Along with improving business performance to better serve customers, Agribank branches are also recognized by the people for their contributions to social welfare in local areas. In 2025, the banks sponsored over 40 billion VND for charitable and social welfare activities, including 14 billion VND for the construction of two general education facilities; 15 billion VND for the program to eliminate temporary and dilapidated houses; and over 11 billion VND for other social welfare programs. During the Lunar New Year of the Horse, the banks donated thousands of gifts to poor households and families entitled to preferential policies in many localities throughout the province.

The positive contributions of Agribank branches to the socio-economic development of the province have been recognized and commended: for many consecutive years, the three branches in Thanh Hoa province have been among the top performers in the emulation movement of the region and the entire Agribank system; for many consecutive years, they have received commendations and emulation flags from the Prime Minister, the Governor of the State Bank of Vietnam, and the Chairman of the Provincial People's Committee. In 2025, with the comprehensive and exceeding achievement of all business plan targets, all three branches will continue to be among the top performers in the emulation movement of the entire Agribank system...

With its extensive network, modern and advanced technology platform, business philosophy of "Bringing prosperity to customers," and Agribank's cultural identity of "Honesty, discipline, creativity, quality, and efficiency"; and with a team of professionally trained staff who consistently uphold ethical standards, demonstrate a high sense of responsibility, and are dedicated to serving customers, Agribank branches in the province continue to effectively implement business tasks linked to the interests of the people. This creates a positive image of a bank that always focuses on the community and the development of the province.

To further enhance its leading role in investing in the development of agriculture, rural areas, and farmers, Agribank branches in the province will continue to promote capital mobilization, focusing on selective credit expansion, prioritizing key production sectors, high-tech agriculture, green economy, and circular economy; accelerate digital transformation and improve service quality; strengthen risk management, improve operational efficiency and human resource quality; and commit to proactively preparing sufficient capital to meet the borrowing needs for agricultural and rural development.

Text and photos: Duc Thanh

Source: https://baothanhhoa.vn/mang-phon-thinh-nbsp-den-khach-hang-277851.htm