Expanding agricultural product consumption on digital platforms.

In the context of a rapidly changing consumer market, digital transformation is becoming a crucial driving force for the agricultural sector to expand its output, enhance product value, and build sustainable brands.

Hà Nội Mới•27/05/2026

In Hanoi, as well as many other localities across the country, bringing agricultural products onto e-commerce platforms, social media, and livestream sales not only helps increase revenue but also gradually forms a more modern, transparent, and proactive consumption chain for Vietnamese agricultural products.

Promoting e-commerce in agricultural product consumption.

From the end of May 2026, many fruits and agricultural products in Northern Vietnam entered their major harvest season, such as lychees, longan, plums, mangoes, and dragon fruit. This is also the time when localities intensify trade promotion activities to support the consumption of products for farmers. In the context of rapidly changing consumer behavior, e-commerce and digital platforms are becoming important distribution channels, contributing to expanding markets and increasing the value of agricultural products.

In recent years, instead of relying primarily on traders or traditional wholesale markets, many cooperatives, businesses, and individual producers have proactively reached consumers through e-commerce platforms and social media. Platforms like Shopee, TikTok Shop, Lazada, Postmart, Facebook, and Zalo are gradually becoming the "digital marketplace" for Vietnamese agricultural products.

The High-Tech Agriculture Joint Stock Company (Chuong My Ward) sells its products on a digital platform. Photo: PV

In Hanoi, the city is actively promoting digital transformation in agriculture, supporting businesses and cooperatives in bringing agricultural products and OCOP (One Commune One Product) products to the digital market. This is considered an important solution to expand markets for agricultural products and enhance transparency in product traceability.

According to Phan Trung Kien, Director of the High-Tech Agriculture Joint Stock Company (Chuong My Ward), the company currently has over 20 hectares of land planted with Solanum torvum in Hanoi, Hoa Binh, and Lang Son .

Previously, product consumption relied primarily on traditional channels, which presented many difficulties, especially during periods of market volatility. Since the company launched its products on online sales platforms and e-commerce sites, its Gynostemma pentaphyllum products have reached the entire country, overcoming geographical distance and transportation infrastructure limitations. Consumers can now access the products more easily, resulting in a 2-3 fold increase in revenue compared to traditional sales methods.

Vice Chairman of Bac Ninh Provincial People's Committee Pham Van Thinh and content creators interacted and answered customer questions during a livestream session. Photo: Dat Trinh

Not only Hanoi, but many provinces and cities across the country are also considering digital platforms as an important solution to enhance the competitiveness of local agricultural products. In Bac Ninh, along with traditional distribution channels, the province is strengthening product promotion on social media, e-commerce platforms, and through live-streamed sales sessions. These live broadcasts showcasing the province's specialties are creating a positive effect by allowing consumers to directly access products, production processes, and agricultural quality. This not only boosts consumption but also contributes to building an image of modern, transparent, and branded agricultural products.

Since 2023, TikTok Shop has collaborated with numerous localities to support the promotion and consumption of lychees. According to Tran Thi Tan, Director of Corporate Social Responsibility and Strategic Partnerships at TikTok Shop Vietnam, in 2025, livestreaming activities on the platform helped sell hundreds of tons of lychees from Bac Ninh. In 2026, TikTok Shop will continue to be a strategic partner of the Bac Ninh Provincial People's Committee in the campaign to sell lychees on e-commerce platforms. The goal is to sell 100-300 tons of lychees through digital platforms, while simultaneously increasing brand awareness of the local product through promotional videos using the campaign hashtag.

Establishing a modern and transparent consumption chain.

According to the Hanoi Department of Agriculture and Environment, in recent times, the unit has intensified its support for businesses and cooperatives in selling agricultural products by bringing them to e-commerce platforms. This not only creates new distribution channels but also helps to position brands and enhance the value of agricultural products in the capital city. One of the solutions that Hanoi is maintaining is the "Hanoi City Agricultural, Forestry, Fishery and Food Product Traceability System". To date, the system has granted accounts to more than 3,200 establishments with over 12,000 product traceability codes. The agricultural sector alone has granted accounts to nearly 2,800 establishments with nearly 10,000 traceability codes.

Promoting and selling agricultural products on digital platforms is an inevitable trend aimed at expanding domestic and international markets. Photo: Do Phong.

Implementing traceability allows consumers to easily check product information, production processes, and origin of goods through QR codes. This contributes to enhancing consumer confidence in Vietnamese agricultural products when purchasing them digitally.

According to Ta Van Tuong, Deputy Director of the Hanoi Department of Agriculture and Environment, in the context of an increasingly competitive market, promoting and selling agricultural products on digital platforms is an inevitable trend to expand domestic and international markets. However, for sustainable development, cooperatives and businesses need to proactively apply digital technology throughout the entire production, promotion, and consumption chain. Simultaneously, they should strengthen links with e-commerce platforms, logistics companies, and modern distribution systems to bring agricultural products directly to consumers.

According to Nguyen Minh Tien, Director of the Agricultural Trade Promotion Center, the period from now until June 2026 is when many types of fruits and agricultural products across the country will enter their major harvest season. Therefore, localities need to strengthen digital trade promotion and develop cross-border e-commerce to expand export markets for lychees and many other agricultural products. Digital transformation not only helps to consume products more effectively but also changes the production and business mindset of farmers towards a more modern, professional, and sustainable direction.

In reality, from live-streamed fruit sales to bringing agricultural products to e-commerce platforms, many localities are gradually forming more modern, transparent, and proactive consumption chains. Producers are no longer entirely dependent on traders but can directly connect with consumers nationwide.

Source: https://hanoimoi.vn/mo-rong-tieu-thu-nong-san-บน-nen-tang-so-972136.html